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researchlive

Research Magazine

by researchlive

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3 months ago

Twenty-five years in research

David Smith of DVL Smith and John Gambles of Quadrangle reflect on 25 years in the research business.

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8 months ago

Face to Face with the Future

In August, Research Magazine invited six young researchers to join a round table discussion about what it's like coming into the industry. We asked...

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1 year ago

How Norfolk County Council turned residents into councillors

Anne Tansley Thomas of Norfolk County Council and Matt Dobbin of Discovery on getting people involved in local services by going from 'they' to 'we...

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1 year ago

B&Q's Trevor Culpin discusses hands-on research

Trevor Culpin, marketing &Q's TradePoint business, on the importance of getting up close and personal with your customers.

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1 year ago

GfK Media's Nick North on winning consumers' love

Nick North, chief marketing officer at GfK Media, on how consumers' love of content can drive desire for products, and encourage brand loyalty.

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1 year ago

Rachel Lawes on rebranding Charmin

How do you change everything consumers love about a brand without losing customers?

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1 year ago

Andrew Freeman on rejoicing in the changing consumer

Across more and more categories, consumers can make choices on a whim, at low or no cost. Consumers don't change each time they move into a new age...

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1 year ago

SSI's Pete Cape on connecting with the new consumer

SSI's global knowledge director Pete Cape on "looking beyond the craze" in a world of accelerating change.

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1 year ago

The tense relationship between research and creativity

Hilary Woods of Ogilvy Advertising on why ad research is "at its weakest" in the creative development process.

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1 year ago

George Pappachen on privacy in market research

Kantar's chief privacy officer George Pappachen on the privacy challenges facing the research industry.

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1 year ago

Neil Wholey on promoting the value of public sector research

Public sector research has plenty of critics and not enough advocates, says Westminster City Council's head of research and customer insight Neil W...

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1 year ago

Jeffrey Hunter on the client/agency relationship

Jeffrey Hunter of General Mills on the trend for 'proprietary partnerships' between client companies and small agencies.

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1 year ago

Kate Hamilton and Susan Martle on strategic NLP

Kate Hamilton of Gravity Planning & Research and Susan Martle of Smartle on using NLP strategically in research.

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1 year ago

Phil Barden on learning to love neuroscience

Phil Barden of Decode Marketing on how he learned to stop worrying and love neuroscience.

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1 year ago

Will Hutton on fairness

In a keynote interview at Research 2011, Will Hutton, author of Them and Us, discusses how public opinion views the issue of fairness.

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1 year ago

Mind the BRIC - Reckitt Benckiser and Face Group

www.research-live.com/events

"Mind the BRIC:

Using co-creation to innovate with consumers in developing markets"

- Examining the crucial differ...

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1 year ago

Max Gadney on where research meets design

Max Gadney recently became chief creative officer at brand and comms researcher Hall & Partners. We speak to him about the importance of design in ...

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1 year ago

Research Awards 2010: The highlights

Highlights from this year's Research Awards

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1 year ago

Social Media Research conference - Andrew Keen

Andrew Keen, author of Cult of the Amateur, gives an unashamedly sceptical talk at the Social Media Research conference. Keen argues that social me...

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1 year ago

Nigel Spencer, Aviva. Exploiting The Pensions Gap case study

Presented at Financial Services Research, 14 October 2010.

- Case study on how one of Europe's bigges financial services providers ran it's pan-E...

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1 year ago

David Alterman, The Nursery: The final frontier: Exploring the unresearchable among the unreachable

Presented by David Alterman, partner, The Nursery, at Advertising Research, 27 October 2010

The final frontier: Exploring the unresearchable amon...

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1 year ago

Alan Hathaway - I'm a researcher...get me out of here!

I'M A RESEARCHER... GET ME OUT OF HERE!

Chair Alan Hathaway, Director of Discovery Research, on his session at the Research 2011 conference.

Vis...

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1 year ago

Corrine Moy - Research Ethics

RESEARCH ETHICS

Researching children: are we getting right?

Chair Corrine Moy, Global Director of Marketing Sciences, GfK NOP on her session at t...

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1 year ago

Tom Ewing and Nick Gadsby - Nerdtopia!

NERDTOPIA!

A nerd culture workshop for researchers

Tom Ewing, Social Media Knowledge Leader, Kantar Operations and Nick Gadsby, Associate Directo...

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1 year ago

Graham Page - Neuroscience

NEUROSCIENCE: How tapping unspoken responses sparks better decisions

Chair Graham Page, Executive Vice President, Millward Brown Neuroscience Prac...

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1 year ago

Mike Weber - Product development

PRODUCT DEVELOPMENT

Engaging the business to action and commercialise insight

Chair Mike Weber, Director of Analytics, Interbrand on his session a...

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1 year ago

Nick Southgate - Behavioural economics

BEHAVIOURAL ECONOMICS: Enough talk. Where's the payback?

Chair Nick Southgate, Behavioural Economics Consultant, IPA on his session at the Resear...

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1 year ago

Orlando Wood - Let the games begin

LET THE GAMES BEGIN

A playful approach to changing the rules of research

Orlando Wood, Managing Director, BrainJuicer on his session with Peter Ha...

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1 year ago

Patrick Hourihan

Consumer Change

For more information on Research 2011 and other upcoming Research Conferences events visit www.research-live.com/events

What's fa...

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1 year ago

Peter Mouncey - Quality is in the mind of the beholder

DEBATE OF THE DAY

Quality is in the mind of the beholder

Chair Peter Mouncey, Editor-in-Chief, IJMR on his session at the Research 2011 conferenc...

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1 year ago

Richard Young - Futurology interview

FUTUROLOGY INTERVIEW

The long view on short-term thinking

interviewer Richard Young, Journalist, on his interview with guest Nicola Millard, Custo...

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1 year ago

John Griffiths - Join the great global crowdsource experiment: Around the world in 60 minutes

John griffiths, Founder, Planning Above and Beyond on his session with

Joanna Chrzanowska, Consultant, Genesis Consulting at the Research 2011 con...

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1 year ago

Professor Lord Robert Winston - Healthcare, Science and Technology in the 21st Century

www.research-live.com/events

Professor Lord Robert Winston on Healthcare, Science and Technology in the 21st Century presented at Healthcare Resea...

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1 year ago

Maria Elander of IKEA - Examining Child Development and Play Worldwide

Maria Elander, Children's School Manager, IKEA speaking at Kids & Youth Research, 25 November 2010

•How do today's children want to play?

•Parent ...

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1 year ago

Unilever/Ben & Jerry's online communities case study - Martijn Van Kesteren and Tom DeRuyck

How fans became future-shapers of an ice-cream brand:

Towards the next frontier in conducting insight communities

= Discover a new approach to co...

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1 year ago

Graham Page on neuroscience and market research

We speak to Graham Page, head of Millward Brown's consumer neuroscience practice, about how market research is putting methods like eye tracking, E...

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1 year ago

A day in the life of Brian

A day in the life of Brian Tarran, Research's news editor. Brian spent the day wearing a FishEye camera around his neck, which is used by qual agen...

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