At Red C, we believe producing effective advertising, online campaigns, direct response advertising, mailings and email marketing campaigns can only come from developing a deep and genuine understanding of a client's business, products and customers.

We encourage staff to get under the skin of every client's business. We don't restrict ourselves to direct marketing and advertising issues. We sit in on call centres, accompany field sales staff, work in branches and stores and pore over client data. We run unique customer insight panels for several clients.

These insights are poured into creative briefs that inspire empathetic work that resonates with customers, enhances the brand and delivers better advertising, direct marketing and online marketing results.