The mission of Pioneer Valley Local First is to encourage people to shop with locally owned, independent businesses in western Massachusetts and to encourage companies to be socially, locally & environmentally resposible. Please see our website at www.pvlocalfirst.org. Additionally, in our work with Northampton Fair Trade we played a key role in helping to make Northampton, MA the 6th Fair Trade Town in The United States. We are a local network of the Business Alliance for Local Living Economies (BALLE). You can see their site at www.livingeconomies.org