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musioneyeliner uploaded a new video
(1 month ago)
The global launch event for Samsung's Corby, which was held in Milan, strategically demonstrated with d'strict's interdisciplinary R&D outputs ...
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The global launch event for Samsung's Corby, which was held in Milan, strategically demonstrated with d'strict's interdisciplinary R&D outputs in an physical space.
The success of the Corby project does not limit itself to the combination of creativity and technology. The Corby global event has been recognized as an innovative experimental marketing practice which interconnected a physical space (Touch I platform in the orange room) with an online & mobile (email and mobile application) convergence, and was made possible via a strategic scenario.
Musion & d'strict first decided on a launch show in the form of a fashion show catwalk in view of the Milan Fashion Week, reflecting the lifestyle of Corby target users, who are young, creative, fashionable, and speedy. It then added diverse interaction techniques and a mix of analogue and digital presentation within a campaign focused on the younger generation's fashion and style icons. By doing so, the Corby launch show was able to innovatively redefine conventional business presentation, which would otherwise have been relatively dull and ordinary.
18M long, Real-time Gesture Sensing Hologram Runway
d'strict opted for a 4D art-hologram runway for the Corby launch show. It was aimed at maximizing the effect of the performance by combining digital technology with analogue performance art. The performance was also significant in that it commercialized media art, previously known only to a select few, for diffusion to the general public. Both sides of the 18m-long catwalk for the fashion show were surrounded with holograms, producing diverse effects through active interaction with the models on the stage. The performance was organized so that 550 audiences on both sides of the stage would be able to see it.
d'strict used its gesture-sensing hologram, SEE H, to make the holographic images react to the models walking aloing the 18m-long stage. Rather than simply "showing" enormous holograms, it demonstrated how holograms can interact in real-time with the models. Each hologram was created as a 3D image to make it seem as if the models were touching real objects.
Corby's Product Presentation with Voice Sensing Technology
At the product presentation which followed the character performance, SEE H was again used to convey accurate information on Corby's diverse functions. A holographic image reacting in real-time to the presenter's motions, combined with a voice-sensing function, created holographic letters which appeared to float around the presenter's mouth, forming themslves into the words he was saying. The sensitive sensing technology also changed the size of the letters according to the volume of the presenter's voice. By using a sound-sensing technique to generate a reaction from the audience and interacting with them, the launch show changed the once-unilateral form of presentation to a communicative format by using sounds and holograms.
Check out http://www.musion.co.uk for further information.
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musioneyeliner uploaded a new video
(1 month ago)
Musion, the exclusive master global Licensor for the Eyeliner™ system, today announced that its patented holographic technology is behind the world...
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Musion, the exclusive master global Licensor for the Eyeliner™ system, today announced that its patented holographic technology is behind the worlds first ever Virtual Tour, which transformed footage of major award-winning pop-rock band Tokio Hotel performing live, to present them as 3D holograms to thousands of their fans in music retail outlets throughout Europe. This collaboration which allowed the band to perform in person virtually to numerous local crowds over a tight timeframe of three weeks was managed and delivered by Musion and Media-Saturn Management.
Media Markt, one of Media-Saturns consumer electronics retail brands, hosted the eye-popping 3D holographic tour in 13 of its stores across seven countries in Europe, and these events have been a resounding success scoring hundreds of thousands of hits on YouTube. Additionally, this is the first time that Universal Music Group, the worlds leading music company, has partnered on a Pan-European level with a traditional retailer to promote a priority act.
Romain Delnaud, Director of Operations, Commercial Affairs, at Universal Music Group International, commented: By transplanting innovative AV technology into a physical retail space, Musion enabled us to create a Tokio Hotel universe within each store. As the tour draws to a close today, we can already see the fantastic results, with audiences of up to 700 fans at each store, and know that we have accomplished our aim of supporting the traditional retail landscape which still continues to stand as a key player in breaking new acts on an international scale.
A key concern for any indoor event, corporate and consumer alike, is the health and safety of electrical hardware, and this was passed with ease thanks to Musions Eyeliner™ Flame Retardant (FR) Foil, which is the worlds only optically clear flame retardant foil to comply fully with current UK, US and EU Health and Environmental regulations to B1 class.
Ian OConnell, Director of Musion, commented: We have witnessed the growing popularity of Eyeliner™, which is based on an historic Peppers Ghost stage trick, and the high volume of fans in attendance at the Tokio Hotel gigs is testament to the status of holographic telepresence as a fantastic new video medium. With rising crowd numbers, it is now even more of a challenge to comply with crowd health and safety regulations, which is why weve spent the past 15 months developing the worlds first and only flame retardant foil to meet international standards.
Check out http://www.musion.co.uk for further information.
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musioneyeliner uploaded a new video
(4 months ago)
The fantastic Musion 3D hologram that appeared, disappeared, and moved about freely at the command of the hosts gestures brought about illusions of...
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The fantastic Musion 3D hologram that appeared, disappeared, and moved about freely at the command of the hosts gestures brought about illusions of the Minority Report. This can be described as a performance that was enabled through dstricts unmatched and innovative technology that employed 3D hologram and infrared lights. The splendor that captivated the viewers eyes and the consistent design and composition that conveyed 100% of the product concept was sufficient to get the audience absorbed in the show. dstricts gesture sensing hologram performance presented in London, Singapore, and Dubai on June 15th has won the acclaims of those in attendance and is making headlines in the domestic media as well.
Check out http://www.musion.co.uk for further information.
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musioneyeliner uploaded a new video
(10 months ago)
Musion Eyeliner Holographic Projection technology updates a 120-year-old magicians' illusion called Pepper's Ghost which wowed Victorian audiences....
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Musion Eyeliner Holographic Projection technology updates a 120-year-old magicians' illusion called Pepper's Ghost which wowed Victorian audiences.
It showed ghostly apparitions on stage which were made from the clever use of mirrors and light to project an image seemingly into thin air.
This concept has been updated by 21st Century high definition (HD) projectors and cameras, allowing company bosses and entertainers to deliver live 3D-looking speeches.
Ian O'Connell from Musion Systems said the technology developed thanks to HD video was becoming more popular and accessible.
"The brightness of HD projectors today gives you something that's far removed from the original ghostly effects.
It creates something more akin to a virtual image, some people perceive it as a hologram, but in actual fact it is more accurately known as a virtual image," he said.
Check out http://www.musion.co.uk for further information.
Video copyright BBC News.
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