At West Coast Green, Deb Berman, Managing Director of Justmeans, gives an overview of the world's largest online community for socially responsible business.

Lorna Li (LL) - Hi There, I'm Lorna Li from GreenMarketing2.0 and I'm here at West Coast Green, The Premier Conference for Green Building & Innovation with Steve Morozumi of SFenthusiast. And we're here today talking with Deb Berman, the Managing Director of JustMeans. Can you tell us a little bit more about JustMeans, and how you guys all got started?

Deb Berman (DB) - Sure! JustMeans has been around for about two years now. And we are a community of people that are interested in good work. So company has used the site to connect with people that care about good work. And in fact, we help the companies to ignite their good work and virally spread messages around. So that, the good work of the company, whether it's corporate social responsibility, corporate philanthropy, employee engagements, and sustainability initiatives that those things are not the best keep secret of the company and they're actually spread by their customers, their employees, their suppliers, everyone that's in their chain of communication.

Right now, we have over a hundred thousand registered users and about 1.9 million pages per month. We have two initiatives going on right now; however, that are really spiking our traffic frankly. We've got initiatives where companies are using the site to engage with people in particular ways and we've seen our registered users per day and numbers go up significantly as a result.

LL - So, can you help us understand then, if a company were to establish their presence on JustMeans how often were you recommend that they got the most of it?

So, shall we joke that, you know if you build it they won't come at JustMeans. And I equate it we equate it to gym memberships. You could pay the gym every month but nothing is gonna happen unless you actually go. So, the way for companies to get the most out of their profiles online is actually two fold. The first is; more is more. So more content, whether that's press releases, podcasts, videos, all of the social media content that the company has, be put up on the side on a regular basis because that attracts people to read the content to follow the company. The second data point that really works frankly like wildfire is incentivizing people to engage with the company. So again if you build it they won't come, but you could give them a reason to come then they'll come and they'll tell all their friends in droves. So, there are few initiatives that we have on their way, as what we mentioned earlier, that are those are kind of examples where people are incentivized to engage and to syndicate out their participation in particular initiative with the company. Those strategizing efforts really bring people to the company and help the good work of the company to spread quite, quite, quite rapidly.

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