Steve Miller here...
Wow, I almost missed the first pdf...
I agree completely that today, what people want and/or need is trust, simplicity and (_?_) [sending via email].
In this complicated era where we can easily become overwhelmed with information, simplicity is a must. Plus with the heightened social quotient, which either validates or it doesn't, trust is paramount. Given the context, I'll spare discussion about the third point for another time.
Thanks again for the awesome material.