Click on captions Alexander and it has English (and French) subtitles...
Good on you mate, who will push the buttons now though? :O)
Thanks for the comment...
I am Matt Ward, the guy in video. You observe that I run on my forefoot, but close analysis of the video will also show that I heel strike quite often.
I dont think we are promoting heel striking, we are merely acknowledging this it exists in many thousands of runners' running actions, and trying to offer a small solution, not change the way people run overnight. Finally, we are actually implying that the shoe helps you transit to that front foot contact quicker.