Press Releases
YouTube reveals video analytics tool for all users
(YouTube Gram)
Whether a YouTube video has 10 views or 10,000,000, people always want to know the same thing: who's watching this? Where do viewers come from? How did they find my video?Finally, we have some answers. Today we're releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site. (You can see this evening's announcement on the Google blog; we will post on the YouTube blog in the morning.) This tool will help anyone who uploads videos to YouTube better understand and serve their audiences. For example, users might use Insight to tailor upload strategies to increase their videos' view counts and improve their popularity on the site. And partners who increase their videos' popularity also increase the number of monetizable views their videos get, and as a result, generate more revenue.
Advertisers have been asking us for a tool like Insight for quite some time, in an effort to look for metrics that help them determine the ROI of their campaigns, both online and off. With YouTube Insight, we've turned YouTube into one of the world's largest focus groups. Insight will help advertisers optimize their marketing efforts, determine how successful they were, and discover previously unknown marketing opportunities.
If you have any questions, please email press@youtube.com.