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YouTube Issues Correction on New Content Identification Architecture for Copyright Holders

YouTube to Deliver Innovative New Infrastructure By End of Year to Help Media Companies Harness the Financial Potential of User-Generated Content

SAN MATEO, Calif. – September 25, 2006 – After recently announcing its new tools and architecture intended to help copyright holders identify their content on the YouTube website, the company received an outpouring of inquiries from the press and from the industry. The inquiries made clear that YouTube’s description of the new framework was not accurate and led to confusion in the marketplace. To correct the market’s understanding of the nature and purpose of YouTube’s new architecture, the company is retracting its previous statement and is now replacing it with the following description.

By the end of the year, professional content creators, including record labels, TV networks and movie studios, will have the opportunity to authorize the use of their content within the YouTube community by taking advantage of YouTube’s new tools and architecture. YouTube has been actively working on the operational details and building the infrastructure for this innovative new framework, which will offer media companies the following:
  • Sophisticated tools to help content owners identify their content on the site;
  • Automated audio identification technology to help prevent works previously removed from the site at the request of the copyright owner from reappearing on the site;
  • The opportunity to authorize and monetize the use of their works within the user-generated content on the site;
  • Reporting and tracking systems for royalties, etc.

    • About YouTube
    Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.