We've been fighting the massive over-consumption of plastic shopping bags since 2002 and have made a significant impact - inspiring hundreds of news stories and empowering individuals with practical products and activist tools. Endorsements in An Inconvenient Truth and others provide testament to the impact we are making.

Is the plastic bag the worst thing adversely affecting our environment? Probably not. However it is very important because of its ubiquitous nature. Nearly all of us use them -- all the time. Pervasive and out of control, it is a powerful symbol of consumerism gone wild. The mindless over-consumption of plastic bags is just plain dumb and we are helping make it a thing of the past.

For most of our existence, people have known us as ReusableBags.com - the site that spawned the reusable shopping bag movement & raised awareness of the plastic bag problem. However, through our vision & and actions weve always been much more. To embody what were all about, our store and proprietary line of innovative products are now named Reuseit.com (reuse it). The name captures the essence of our proactive spirit to adopting a reusables lifestyle. Of course, ReusableBags.com still exists as part of our information hub with more sites to come each one designed to raise awareness and educate on a variety of specific consumption issues.