by TheDSEtube 151 views
The goal was to create a unique augmented reality (AR) experience to promote the release of Kenneth Oppel's This Dark Endeavour, a novel about young Victor Frankenstein.
by TheDSEtube 278 views
In 2009, foundations were laid in order to create a different and an effective channel for content, CTV; Turkey-wide chain of hairdressing salons that cater to customers in the upper segment is placed adjacent to the mirrors in the 17 inches for screens broadcasting channel. CTV broadcast over the Internet, a closed-loop system is done with the Sistem 9 Medya center. Contained in 44 separate content by subject thanks to the richness of the CTV in Turkey with high purchasing power and consumption habits of men and women more appeals to the taste. 100% with a significant share of the publication, the Sistem 9 Medya center, renovated the content of each hour in the morning between 21.00 hours the evening is live 08.30. CTV, 2011 in 16 provinces across Turkey as of the date of the 1329 salon 259 continues to broadcast on the screen.
by TheDSEtube 3,529 views
Starting in May 2010, the Benetton Live Windows project has developed a dozen in- and off-store installations in Milan, Munich, Barcelona, Moscow, Shanghai and more. We focused on a new, experiential, language. Interactivity is key in engaging users and turning them into customers: to be successful it must be extremely useable, meaningful, immediately rewarding, perfectly working and appealing. We developed a number of interactive applications that share these features: open to all targets, all intuition with no instruction, body-language based and scalable on different stores layout. Our video contents are not all product-related: we opened to an external network with young talented designers and art schools to produce the needed amount and variety of contents. Commercial contents are all ad hoc produced.
by TheDSEtube 171 views
In the heart of the Power & Light District, the Midwest's entertainment epicenter, is Sprint's flagship retail store: The Sprint Studio. Here, Sprint celebrated the launch of a breakthrough product with a stunning digital signage display of video and animation captured in a unique, multilayered projection. This digital signage experience introduced Sprint's HTC EVO 3D smartphone and EVO 4G View tablet to market. Sprint looked to Continuum to create this innovative digital experience to catch the attention of current and new customers and entice them to learn more. This presentation did just that.
by TheDSEtube 189 views
Bally Total Fitness was looking to engage its potential and existing members in a memorable way
using cutting-edge display technology. Helios Interactive Technologies, in conjunction with
Manifest Digital and SoftKinetic, created a no-touch gesture-based platform designed specifically to
suit the needs of the gym environment while simultaneously providing users with helpful information.
by TheDSEtube 249 views
CTM Media Group is in the business of providing leisure and visitor information to tourists. Traditionally, this has been via brochure stands located in the lobbies of hotels or in other environments where tourists gather -- and need information -- such as airports and attractions.
CTM wanted to augment its brochure business with a way of delivering visitor information digitally, leveraging its extensive database of content and responding to the increasing sophistication of consumers in the way in which they expect to find and use information.
Providing a state-of-the-art digital alternative to its brochure business would also allow CTM to offer its solution to high end venues looking to both enhance the quality of the guest services offered and to project a 'cutting edge' image in public areas of the venue.
Using digital technology would also allow CTM to feature/promote 'short run' attractions or destinations, something that is much more difficult in a paper-based environment. This would enhance the usefulness of the facility to both the hotel and to guests, and increase the advertising/revenue opportunity.
Specifically, the solution needed to offer an engaging 'home screen' that would rapidly allow a visitor to select an area of interest -- retail outlet, theater or museum, for example. For each individual destination, the visitor could 'drill down': further information would be supplied -- which might include opening times, how to book, maps, driving directions and so on. In some cases, a virtual tour of the attraction might be appropriate.
by TheDSEtube 109 views
bk, Harbor and StreamZap teamed up to create software that would enable the iPad to be used as a self-service kiosk for end-users across a series of sporting events. The primary goal was to have the iPad serve as digital signage, but enable users to click through for additional information.
by TheDSEtube 117 views
The San Francisco Giants wanted to convert the traditional printed menu boards with magnetic strips to a remotely manageable and scalable digital menu board solution. The goal was to enhance the look and feel of the concession stands, improve fan experience, reduce costs and increase sales at the concessions. Flexibility was needed to change pricing quickly and on an event by event basis. The conversion commenced with 56 initial displays installed mid-March 2011 and was complete before the MLB season opener on April 8, 2011. A further 30 screens were added in September 2011.
All of the concessions are located within AT&T Park and the conversions are located throughout the main concourse level, 500 level and the club level.
by TheDSEtube 955 views
The Wisconsin Institutes for Discovery (WID) media installations were designed to allow the public to interact with the science and research happening in this flagship facility. The goal was to utilize breakthrough technology, mimicking the scientific breakthroughs happening simultaneously.
by TheDSEtube 63 views
To generate internal awareness and participation of the Leukemia & Lymphoma Society (LLS) Light The Night (LTN) walk event, three ice cream socials were held at three different locations in Pennsylvania and the highlights were captured in a video:
o Video: A diverse group of employees had the opportunity to share their passion and reason for supporting LTN. Using a play on words with "I Scream for Ice Cream" a collage of video and photography which was taken at each social was used to create the energy and importance that participation in this cause meant.
o Internal Digital Signage and Intranet: The video segment was displayed on the video monitors at Pennsylvania site lobbies and common areas and on the corporate intranet. It highlighted the excitement and emotion of the program and drove traffic to register for the upcoming walks.