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American Express

American Express OPEN

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  1. 3

    The Credit Crisis: What Really Matters?

    by AmericanExpress 541 views

    Moments of uncertainty require strong leadership, according to business expert Seth Godin, while author Tom Peters says an insane amount of ambiguity may call for radical action. Find out what other owners are doing to run their businesses better at OPENForum.com

  2. 4

    Staying Resilient in Today's Economy

    by AmericanExpress 340 views

    Restaurant owner/chef Tom Colicchio talks about steps he takes to ensure his restaurants will be well poised for success when the economy turns around. Find out what other owners are doing to run their businesses better at OPENForum.com

  3. 5

    Open Forum® from American Express: A New Chapter for Small Business Starts Today

    by AmericanExpress 865 views

    See why small businesses have the power to help reengineer our economy and how OPEN Forum has tools that can assist them. Find out what other owners are doing to run their businesses better at OPENForum.com

  4. 6

    OPEN Forum® Beta Site

    by AmericanExpress 252 views

    Introducing the new Forum beta site from American Express OPEN: the online community designed for business owners. Find out what other owners are doing to run their businesses better at OPENForum.com

  5. 7

    Managing in Tough Economic Times

    by AmericanExpress 243 views

    Top Chef's Tom Colicchio gives advice to an OPEN® Cardmember, Rick Rathe of Gotham Bar and Grill, about maintaining your brands integrity during tough economic times. Find out what other owners are doing to run their businesses better at OPENForum.com

  6. 13

    American Express OPEN®: No One Cares About You

    by AmericanExpress 1,910 views

    No one cares about you — on the internet, that is — according to Seth Godin. Experience his dynamic perspective on what drives interest on the web. Find out what other owners are doing to run their businesses better at OPENForum.com

  7. 14

    American Express OPEN®: Lots of Questions

    by AmericanExpress 2,999 views

    This video highlights OPENForum.com, where business owners can connect with one another. Find out what other business owners are doing at OPENForum.com

  8. 16

    American Express OPEN: Project RE:Brand

    by AmericanExpress 4,967 views

    Watch how five small businesses partner together with leading branding agencies to rebrand their business as part of the American Express OPEN series: Project RE:Brand, starting November 4th on OPENForum.com

  9. 21

    Facebook Big Break for Small Business

    by AmericanExpress 3,042 views

    American Express OPEN is teaming up with Facebook to help small businesses do more business in 2011. Five small business owners will win the Big Break: a trip to Facebook headquarters for a two-day, one-on-one business makeover and $20K to help grow their business with social media.*

    Enter now April 21 -- May 20, 2011 at facebook.com/OPEN.

    *Official Rules apply

  10. 33

    FX International Payments Global Services

    by AmericanExpress 33 views

    Global services of FX International Payments from American Express. Wire money internationally, directly from your US bank account.

  11. 34

    FX International Payments Security & Reporting

    by AmericanExpress 30 views

    Security & reporting for FX International Payments from American Express. Wire money internationally, directly from your US bank account.

  12. 35

    FX International Payments Solutions

    by AmericanExpress 32 views

    Tailored solutions for FX International Payments from American Express. Wire money internationally directly from your US bank account.

  13. 36

    FX International Payments Benefits

    by AmericanExpress 110 views

    The benefits of FX International Payments from American Express. Wire money internationally, directly from your US bank account.

  14. 39

    FX International Payments

    by AmericanExpress 3,094 views

    A complete overview of FX International Payments from American Express. Wire money internationally, directly from your US bank account.

  15. 42

    American Express OPEN: Designing a Winning Web Experience, Ep. 3

    by AmericanExpress 847 views

    Watch as ThinkSo transforms the mission and identity of Finish Line into a branded website, loyalty program and marketing collateral.

    For more web series and to help jumpstart your rebrand, check out OPENForum.com/projectrebrand.

  16. 43

    American Express OPEN: Designing a Winning Web Experience, Ep. 2

    by AmericanExpress 581 views

    Watch as ThinkSo unveils 3 distinct concepts to showcase Finish Line's breadth of available services.

    For more web series and to help jumpstart your rebrand, check out OPENForum.com/projectrebrand.

  17. 44

    American Express OPEN: Designing a Winning Web Experience, Ep. 1

    by AmericanExpress 543 views

    Watch as Finish Line Physical Therapy teams up with leading branding agency, ThinkSo, to rebrand itself as a leading sports medicine clinic.

    For more web series and to help jumpstart your rebrand, check out OPENForum.com/projectrebrand.

  18. 45

    American Express OPEN: Launching an Impactful Marketing Campaign, Ep. 3

    by AmericanExpress 562 views

    After MoCADA chooses a new brand identity, watch as TODA visually brings the African Diaspora theme to life.

    For more web series and to help jumpstart your rebrand, check out OPENForum.com/projectrebrand.

  19. 46

    American Express OPEN: Launching an Impactful Marketing Campaign, Ep. 2

    by AmericanExpress 594 views

    Watch as TODA presents MoCADA an array of branding options to create a contemporary look and feel to the museum's marketing collateral

    For more web series and to help jumpstart your rebrand, check out OPENForum.com/projectrebrand.

  20. 47

    American Express OPEN: Launching an Impactful Marketing Campaign, Ep. 1

    by AmericanExpress 682 views

    Watch as MoCADA, a Brooklyn based museum, rebrands their visual identity to celebrate their 10-year anniversary with the help from international design firm TODA.

    For more web series and to help jumpstart your rebrand, check out OPENForum.com/projectrebrand.

  21. 48

    American Express OPEN: Your Online Business: SEO

    by AmericanExpress 459 views

    In this segement of MSNBC's Your Businesss, Michael Mothner, the founder and CEO of Wpromote, offers tips on how to improve your website's ranking in searches through search engine optimization, better known as SEO.




    Find more Your Business videos and additional SEO tips at http://openforum.com, an online community to help you power your small business success.

  22. 49

    American Express OPEN: Your Online Business: Website Design

    by AmericanExpress 593 views

    In this segment of MSNBC's Your Business, Ken Wisnefski, the founder and CEO of Webimax, shares some common website design mistakes that businesses make, with recommendations for improving usability.

    Find more Your Business videos and additional website design tips at http://openforum.com, an online community to help you power your small business success.

  23. 50

    American Express OPEN Card member How To's Series: Blue Hill

    by AmericanExpress 300 views

    Learn more at: http://open.com

    Learn how David and Laureen Barber maximize Membership Rewards points. Hear how they use points for employee education.

    David & Laureen Barber
    Blue Hill
    Member Since 1988

  24. 51

    American Express OPEN Card member How To's Series: Progressive Promotions

    by AmericanExpress 3,749 views

    Learn more at: http://open.com

    Discover how Julie earns Membership Rewards points, which she uses for office upgrades, travel, and employee rewards.


    Julie Levi
    Progressive Promotions
    Member Since 1988

  25. 53

    American Express OPEN: Elevator Pitch with Visilift

    by AmericanExpress 463 views

    In this segement of MSNBC's Your Business, entrepreneur Bill Scott tries to convince the panel that his home elevator business is only going in one direction -- up! Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  26. 54

    American Express OPEN: Elevator Pitch: ArchPort Shoes

    by AmericanExpress 788 views

    In this segement of MSNBC's Your Business, the elevator pitcher tells the panel why his ArchPort Shoes are the perfect fit if you're looking for a place to store stuff at the beach or the pool. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  27. 55

    American Express OPEN: Creating Your Perfect Elevator Pitch

    by AmericanExpress 7,592 views

    Learn more at: http://www.openforum.com/videos/elevator-pitch-final

    Whether you're attending a speed-networking event, competing for venture capital or trying to get the attention of the press, you may only have 60-seconds to deliver your all-important pitch. JJ Ramberg from MSNBC's 'Your Business' provides tips to help you get started. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  28. 56

    American Express OPEN: Elevator Pitch: Sand Wedge Tool

    by AmericanExpress 382 views

    In this segement of MSNBC's Your Business, the elevator pitcher says he has the perfect hand sander to smooth out the rough edges. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  29. 57

    American Express OPEN: Elevator Pitch: nPower Peg

    by AmericanExpress 655 views

    In this segement of MSNBC's Your Business, the elevator pitcher says his product is a back-up battery designed to harvest the energy created by basic, human movement. Find out if the panelists get a charge out of the nPower Peg. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  30. 58

    American Express OPEN: Do It Yourself: Body Language

    by AmericanExpress 3,811 views

    In this segement of MSNBC's Your Business, Harvard Business School professor Amy Cuddy has been studying the art of body language. She says that when you're making a presentation or meeting a client, what you say is less important than how you say it. How you hold your body can make all the difference. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  31. 59

    Business War Chest: Leadership (brought to you by American Express OPEN)

    by AmericanExpress 365 views

    In this segment of MSNBC's Your Business, Robert Kaplan, Professor at Harvard Business School and author of the book "What to ask the Person in the Mirror" says that people who are successful don't necessarily know all the answers, but they know what questions to ask. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  32. 60

    American Express OPEN: Professor Robert Kaplan on Strong Leadership

    by AmericanExpress 345 views

    In this segement of MSNBC's Your Business, Robert Kaplan, Professor at Harvard Business School, offers advice on how to provide strong leadership in a down economy. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  33. 61

    American Express OPEN: Getting Customers: Viral Videos

    by AmericanExpress 26 views

    In this segement of MSNBC's Your Business, Kevin Nalty, a career marketer, explains the value of going viral and how these videos can help you snag new customers. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  34. 62

    American Express OPEN: Business Answers: Who To Hire First & Overseas Competition

    by AmericanExpress 204 views

    In this segement of MSNBC's Your Business, Colleen DeBaise, small business editor at The Wall Street Journal, and Tim Ferguson, the chair and managing partner of Next Street, a firm which supports businesses owner by women and minorities, answer viewer questions about which employees to hire first and how to compete against overseas companies. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  35. 63

    American Express OPEN: Business Answers: When to Expand Your Company & Hiring Your First Employee

    by AmericanExpress 177 views

    In this segement of MSNBC's Your Business, Norm Brodsky, Inc. Magazine columnist, and Ari Teman, the CEO of 12Gurus and author of the book "Effective Gratitude for Organizations and Individuals," answer viewer questions about the right time to expand and what to look for when hiring your first employee. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  36. 64

    Business War Chest: Leadership (brought to you by American Express OPEN)

    by AmericanExpress 365 views

    In this segment of MSNBC's Your Business, Robert Kaplan, Professor at Harvard Business School and author of the book "What to ask the Person in the Mirror" says that people who are successful don't necessarily know all the answers, but they know what questions to ask. Find more Your Business videos and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  37. 65

    American Express OPEN: Holly Landau on Leadership

    by AmericanExpress 353 views

    In April 2011, Count Me In held the first Make Mine a Million Dollar Business 1000 event in Denver, CO where 250 women entrepreneurs had the opportunity to pitch their business before a panel of experts for a chance at a coveted spot in the M3 program. Watch this interview with Holly Landau from the event answering some questions on the minds of women business owners. Find more videos from this event and additional small business tips at http://openforum.com, an online community to help you power your small business success.

  38. 67

    American Express OPEN: Managing Your Cash Flow

    by AmericanExpress 241 views

    Make Mine a Million $ Business is the leading national program to raise awareness of the growth challenges facing post-start-up, women-owned businesses. In 2010, founding partners Count Me In and American Express OPEN brought women business owners to the Make Mine a Million $ Business event in San Francisco, CA. This 2-day event provided educational tips, strategies and best practices to help businesses reach and surpass the $1 million mark. View our exclusive footage from the Cash Management Solutions panel, where a group of experts offered key advice about how to streamline business processes to be more efficient while helping to save time and money.

  39. 68

    American Express OPEN: Tips to Maintain Cash Flow

    by AmericanExpress 86 views

    Make Mine a Million $ Business is the leading national program to raise awareness of the growth challenges facing post-start-up, women-owned businesses. In 2010, founding partners Count Me In and American Express OPEN brought women business owners to the Make Mine a Million $ Business event in San Francisco, CA. This 2-day event provided educational tips, strategies and best practices to help businesses reach and surpass the $1 million mark. View our exclusive footage from the Cash Management Solutions panel, where a group of experts offered key advice about how to streamline business processes to be more efficient while helping to save time and money.

  40. 69

    American Express OPEN: Learn Invoicing & Accounts Receivable Best Practices

    by AmericanExpress 71 views

    Make Mine a Million $ Business is the leading national program to raise awareness of the growth challenges facing post-start-up, women-owned businesses. In 2010, founding partners Count Me In and American Express OPEN brought women business owners to the Make Mine a Million $ Business event in San Francisco, CA. This 2-day event provided educational tips, strategies and best practices to help businesses reach and surpass the $1 million mark. View our exclusive footage from the Cash Management Solutions panel, where a group of experts offered key advice about how to streamline business processes to be more efficient while helping to save time and money.

  41. 70

    Managing a Newly Empowered Consumer: Niki Leondakis talks Social Media

    by AmericanExpress 357 views

    Niki Leondakis explains the uniqueness of how Kimton utilizes social media at the 21st Annual American Express Restaurant Trade Program, part of the 2010 Food & Wine Classic in Aspen

  42. 71

    Managing a Newly Empowered Consumer: Kevin Kolleran's view on Facebook

    by AmericanExpress 147 views

    Kevin Kolleran provides an insider's view on Facebook at the 21st Annual American Express Restaurant Trade Program, part of the 2010 Food & Wine Classic in Aspen

  43. 72

    Managing a Newly Empowered Consumer : Ethan Lowry illustrates Urban Spoon's RezBook

    by AmericanExpress 552 views

    Ethan Lowry illustrates Urban Spoon's new application RezBook at the 21st Annual American Express Restaurant Trade Program, part of the 2010 Food & Wine Classic in Aspen

  44. 73

    Managing a Newly Empowered Consumer: Chris Cosentino's perspective on Twitter

    by AmericanExpress 1,026 views

    Chris Cosentino offers his perspective on Twitter at the 21st Annual American Express Restaurant Trade Program, part of the 2010 Food & Wine Classic in Aspen

  45. 77

    Shop Small — How the Shop Small movement and Small Business Saturday support small businesses

    by AmericanExpress 9,583 views

    See how your involvement in the Shop Small movement can help support small businesses by providing jobs, preserving neighborhoods and feeding local economies.

  46. 78

    Introducing New Employees and the Best Places to Start a Business by OPEN Forum

    by AmericanExpress 378 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, our guests Yanik Silver, the founder of InternetLifestyle.com, and best-selling author Michael Port, the creator of Book Yourself Solid, answer viewer questions about introducing new employees to your company culture and the best places in the U.S. to launch your business.

  47. 79

    Introducing New Employees and the Best Places to Start a Business by OPEN Forum

    by AmericanExpress 378 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, our guests Yanik Silver, the founder of InternetLifestyle.com, and best-selling author Michael Port, the creator of Book Yourself Solid, answer viewer questions about introducing new employees to your company culture and the best places in the U.S. to launch your business.

  48. 80

    Introducing New Employees and the Best Places to Start a Business by OPEN Forum

    by AmericanExpress 378 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, our guests Yanik Silver, the founder of InternetLifestyle.com, and best-selling author Michael Port, the creator of Book Yourself Solid, answer viewer questions about introducing new employees to your company culture and the best places in the U.S. to launch your business.

  49. 81

    How To Say Goodbye To Problem Customers by OPEN Forum

    by AmericanExpress 261 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, our guest Marley Majcher, the CEO of The Party Goddess, shares how to fire your customers who are wasting your valuable time.

  50. 82

    Company Culture at Tough Mudder by OPEN Forum

    by AmericanExpress 4,444 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, we explore the company culture of Tough Mudder, a business that organizes challenging runs filled with obstacle courses that require teamwork.

  51. 83

    Top Five Ways to Make Your Website Mobile-Friendly by OPEN Forum

    by AmericanExpress 653 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, we share five ways to make sure your website is mobile-friendly, courtesy of Mashable.com.

  52. 84

    How To Say Goodbye To Problem Customers by OPEN Forum

    by AmericanExpress 261 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, our guest Marley Majcher, the CEO of The Party Goddess, shares how to fire your customers who are wasting your valuable time.

  53. 85

    Company Culture at Tough Mudder by OPEN Forum

    by AmericanExpress 4,444 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, we explore the company culture of Tough Mudder, a business that organizes challenging runs filled with obstacle courses that require teamwork.

  54. 86

    How To Say Goodbye To Problem Customers by OPEN Forum

    by AmericanExpress 261 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, our guest Marley Majcher, the CEO of The Party Goddess, shares how to fire your customers who are wasting your valuable time.

  55. 87

    How To Say Goodbye To Problem Customers by OPEN Forum

    by AmericanExpress 261 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, our guest Marley Majcher, the CEO of The Party Goddess, shares how to fire your customers who are wasting your valuable time.

  56. 88

    How To Say Goodbye To Problem Customers by OPEN Forum

    by AmericanExpress 261 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, our guest Marley Majcher, the CEO of The Party Goddess, shares how to fire your customers who are wasting your valuable time.

  57. 95

    Social Media Show + Tell: How Can I Get the Most Out of Facebook For My Business?

    by AmericanExpress 1,090 views

    Join the discussion at http://www.businessknowledgeshare.com

    How can I best use Facebook to support my business needs? As part of American Express's Social Media Show + Tell series, Facebook employee Neha Kulkarni shares marketing tips for your small business.

    Join the LinkedIn Group, Business Knowledge Share, to ask Neha your own small business questions.

  58. 96

    Social Media Show + Tell: How Can I Get the Most Out of Facebook For My Business?

    by AmericanExpress 1,090 views

    Join the discussion at http://www.businessknowledgeshare.com

    How can I best use Facebook to support my business needs? As part of American Express's Social Media Show + Tell series, Facebook employee Neha Kulkarni shares marketing tips for your small business.

    Join the LinkedIn Group, Business Knowledge Share, to ask Neha your own small business questions.

  59. 97

    Social Media Show + Tell: How Do I Get My Business Started on Facebook?

    by AmericanExpress 956 views

    Join the discussion at http://www.businessknowledgeshare.com

    How do I set up a small business Facebook page? As part of American Express's Social Media Show + Tell series, Facebook employee Neha Kulkarni explains how to build a profile for your small business.

    Join the LinkedIn Group, Business Knowledge Share, to ask Neha questions about how you can optimize your small business Facebook page.

  60. 98

    Social Media Show + Tell: Why Use Facebook for Business?

    by AmericanExpress 3,664 views

    Join the discussion at http://www.businessknowledgeshare.com

    Should my small business be on Facebook? As part of American Express's Social Media Show + Tell series, Facebook employee Neha Kulkarni explains how the world's largest social networking site can help you attract and connect with customers.

    Join the LinkedIn Group, Business Knowledge Share, to ask Neha questions about how you can best use Facebook to support your business needs.

  61. 99

    Karen Mills Discusses the SBA's New Role by OPEN Forum

    by AmericanExpress 421 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, there's some big news about small business coming out of the nation's capital. President Obama has elevated the head of the U.S. Small Business Administration to his cabinet. That news came the same day the President asked Congress for the authority to consolidate six agencies under one department. SBA Administrator Karen Mills talks about her elevation and how important this move is for small business.

  62. 100

    Tech Gadgets from CES by OPEN Forum

    by AmericanExpress 425 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, Lance Ulanoff, the editor-in-chief at Mashable.com, reports back from CES in Las Vegas with the latest high-tech tools to help give your business a boost.

  63. 101

    Top Five Business Apps for iPad by OPEN Forum

    by AmericanExpress 3,498 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, we take a look at five iPad apps that can help you streamline your operation courtesy of Entrepreneur magazine.

  64. 102

    Marketing to Online Customers by OPEN Forum

    by AmericanExpress 411 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, serial entrepreneur Jen Groover, and Rod Kurtz, the executive editor of HuffPost Small Business, answer viewer questions about competing for customers online and the best way to market to tech-savvy customers.

  65. 103

    Trimming Everyday Business Expenses by OPEN Forum

    by AmericanExpress 560 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. In this segment, Patricia Sigmon, founder and president of David Advisory Group, a firm that helps small business cut inefficiency in their spending, shares some innovative tips to help you reduce business costs and improve your bottom line.

  66. 104

    Scaling Down Your Business by OPEN Forum

    by AmericanExpress 852 views

    For more info, please visit: http://www.openforum.com/yourbusinesstv

    Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, BJ Foreman shares how she adapted family-run jewelry store in Cincinnati to her customers' needs. Boris Litwin Jewelers is alive and well after almost 100 years in business thanks to the decision to scale down and create a more personalized customer experience.

  67. 105

    Behind the Brand: Guy Kawasaki on Enchantment (Part 6) by OPEN Forum

    by AmericanExpress 139 views

    Behind the Brand takes an inside look at the people that are making things happen--from upcoming entrepreneurs to the big guys, we show you how these innovators and visionaries go about their business. In this segment, Guy Kawasaki, best-selling author, entrepreneur and angel investor, shares with Behind the Brand host Bryan Elliott that the key to success is "grinding it out."

  68. 106

    Behind the Brand: Guy Kawasaki on Enchantment (Part 5) by OPEN Forum

    by AmericanExpress 141 views

    Behind the Brand takes an inside look at the people that are making things happen--from upcoming entrepreneurs to the big guys, we show you how these innovators and visionaries go about their business. In this segment, Guy Kawasaki, best-selling author, entrepreneur and angel investor, talks to Behind the Brand host Bryan Elliott about how and why "...ideas are easy, implementation is hard."

  69. 107

    Behind the Brand: Guy Kawasaki on Enchantment (Part 4) by OPEN Forum

    by AmericanExpress 630 views

    Behind the Brand takes an inside look at the people that are making things happen--from upcoming entrepreneurs to the big guys, we show you how these innovators and visionaries go about their business. In this segment, Guy Kawasaki, best-selling author, entrepreneur and angel investor, talks to Behind the Brand host Bryan Elliott about the three pillars of enchantment (likability, trustworthiness and a great product), and who exemplifies them.

  70. 108

    Behind the Brand: Guy Kawasaki on Enchantment (Part 3) by OPEN Forum

    by AmericanExpress 148 views

    Behind the Brand takes an inside look at the people that are making things happen--from upcoming entrepreneurs to the big guys, we show you how these innovators and visionaries go about their business. In this segment, Guy Kawasaki, best-selling author, entrepreneur and angel investor, talks to Behind the Brand host Bryan Elliott about why brands should focus more on customers, versus A-listers.

  71. 109

    Behind the Brand: Guy Kawasaki on Enchantment (Part 2) by OPEN Forum

    by AmericanExpress 206 views

    Behind the Brand takes an inside look at the people that are making things happen--from upcoming entrepreneurs to the big guys, we show you how these innovators and visionaries go about their business. In this segment, Guy Kawasaki, best-selling author, entrepreneur and angel investor, talks to Behind the Brand host Bryan Elliott about his latest book, Enchantment, and how to enchant customers, employees and others to achieve success in business. In this segment, Guy discusses why enchantment is necessary for all levels of employees, not just executives.

  72. 110

    Behind the Brand: Guy Kawasaki on Enchantment (Part 1) by OPEN Forum

    by AmericanExpress 372 views

    Behind the Brand takes an inside look at the people that are making things happen--from upcoming entrepreneurs to the big guys, we show you how these innovators and visionaries go about their business. In this segment, Guy Kawasaki, best-selling author, entrepreneur and angel investor, talks to Behind the Brand host Bryan Elliott about his latest book, Enchantment, and how to enchant customers, employees and others to achieve success in business. In this segment, Guy talks about how he became a brand evangelist early in his career.

  73. 111

    Reinventing Local - Hackathon at General Assembly - American Express OPEN Forum

    by AmericanExpress 1,105 views

    American Express OPEN teamed up with General Assembly for the "Reinventing Local" hackathon to unveil the OPEN Forum API

  74. 112

    Reinventing Local - Hackathon at General Assembly - American Express OPEN Forum

    by AmericanExpress 1,105 views

    American Express OPEN teamed up with General Assembly for the "Reinventing Local" hackathon to unveil the OPEN Forum API

  75. 113

    Small Business Saturday Facebook Case Study - Susan Sobbott from American Express OPEN

    by AmericanExpress 5,249 views

    Watch how Susan Sobbott partnered with Facebook to support Small Businesses on Small Business Saturday.

  76. 114

    Small Business Saturday Facebook Case Study - Susan Sobbott from American Express OPEN

    by AmericanExpress 5,249 views

    Watch how Susan Sobbott partnered with Facebook to support Small Businesses on Small Business Saturday.

  77. 115

    Small Business Saturday Facebook Case Study - Susan Sobbott from American Express OPEN

    by AmericanExpress 5,249 views

    Watch how Susan Sobbott partnered with Facebook to support Small Businesses on Small Business Saturday.

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