Google Marketer's Playbook Series

66,029

Working...

Google Marketer's Playbook Series

7 videos

Experts discuss strategies for making the most of Google AdWords and other Google products. These videos were part of the Google Marketer's Playbook, an educational series presented at ad:tech San Francisco in 2008.

Play all

56:56
1

Google Marketer's Playbook: Introduction to AdWords

by GoogleBusiness 22,308 views

New to online advertising? Learn the fundamentals of Advertising with Google from an AdWords Expert.
47:46
2

Google Marketer's Playbook: Managing Your AdWords Account

by GoogleBusiness 8,906 views

Learn how to manage your AdWords account more effectively and effeciently with tools like the AdWords Editor and more.
56:54
3

Google Marketer's Playbook: Optimization Strategies, Part 1

by GoogleBusiness 42,146 views

Learn basic Google AdWords optimization strategies: account structure, ad text, and keywords.
42:22
4

Google Marketer's Playbook: Optimization Strategies, Part 2

by GoogleBusiness 10,553 views

Use advanced AdWords optimization tools and techniques for refining and improving your AdWords account.
21:21
5

Google Marketer's Playbook: Measuring &Tracking for Success

by GoogleBusiness 4,896 views

Use advanced AdWords optimization tools like Analytics to refine and improve your AdWords account.
27:16
6

Google Marketer's Playbook: Increase Your Advertising Reach

by GoogleBusiness 7,231 views

Learn how to use the vast Google Network including TV, audio and print to reach your target audiences and increase traffic.
56:22
7

Google Marketer's Playbook: Online Video Advertising

by GoogleBusiness 19,611 views

Wondering about the latest in video ads? Google product managers discuss the trends, benefits and strategies of online video advertising.