by Google+ Your Business 4,747 views
You're looking to grow your business, and we offer a ton of tools to help you do just that. But sometimes, you need a little help learning all the options and getting started. On the Google+ Your Business page, we're hosting a new series of Help Desk Hangouts On Air to put you in touch with teams who can help you get the most out of our products and features. This week's Hangout: Getting started with Google Analytics. Here's how the video breaks down:
1:45 - What can Google Analytics do for you?
4:45 - Setting up an account
6:00 - Choosing outcomes and goals
7:25 - Campaign tracking
9:04 - Inside the product
11:10 - Traffic sources
15:00 - Using traffic to set goals and understand impact
17:55 - E-commerce
19:00 - Reports: exporting and visualization
23:45 - Q&A - See a summary here: http://goo.gl/hK6J3
Don't have time to watch the video? Read a roundup of this Hangout on the Google Small Business Blog: http://goo.gl/hK6J3
Add the Google+ Your Business page to circles: http://goo.gl/2cvYg
by Google+ Your Business 5,680 views
Vanessa Schneider, Toby Stein, and other guests discuss how Hangouts from Google+ can be a powerful tool for your business! Here's how the video breaks down so you can skip right to what you're looking for:
1:00 - What is a hangout?
3:00 - Why should you use hangouts?
4:45 - Choosing your format
6:15 - Hangouts and Google Docs
12:15 - Tips and tricks
16:00 - User stories and use cases with Tom Rolfson and Seth David
26:45 - Q&A: see a summary here: http://goo.gl/Bzjfl
Don't have time to watch the video? Read a roundup of this Hangout on the Google Small Business Blog: http://goo.gl/Bzjfl
by Google+ Your Business 4,160 views
The Google AdWords Support team discusses how to help the right customers find your business. Hosted by Dori Storbeck and Courtney Pannell, with guests Chad Baranik and Gina Bucciere.
00:47 Meet Chad & Gina
2:07 Defining Your Goals
6:00 Effective Account Structure
17:59 Metrics to Evaluate Campaign Performance
37:44 How to get High Quality Clicks
47:30 Reports and Features
52:22 Last Words of Advice
53:41 Wrap Up
Don't have time to watch the video? Read a roundup of this Hangout on the Google Small Business Blog: http://goo.gl/5TgYb
by Google+ Your Business 2,985 views
Help potential customers discover your business using Google Places for business, a tool to help you manage your local business listing on Google. Joel Headley of the Places team shares how to get started and best practices, and answers questions from users. Here's how the video breaks down:
0:45 - What is Google Places for business?
1:31 - How a user sees business information on Google
9:22 - Adding your business information
13:35 - How any user can help us keep places information up to date
17:58 - Top Contributor Jack joins the Hangout! (Some tech issues here.)
22:46 - Joel and Jack answer your questions for the rest of the hour, including: ranking in search results; marking a business as closed; 'at a glance' terms; best practices for descriptions and service area businesses; and more!
Don't have time to watch the video? Read a roundup of this Hangout on the Google Small Business Blog: http://goo.gl/VFYQc
Get started with Google Places: http://google.com/places
Visit our Help Center: http://support.google.com/places
by Google+ Your Business 1,152 views
Learn from some of Google's all-star community managers — Jacky Hayward, Sarah Price and Brian Rose — on the benefits of getting your business active in the social space. Our experts offer tips on connecting with your community, creating great content, translating online engagement into offline traffic and balancing the playful with the serious.
Here's how the video breaks down:
1:59 - How our guests use social media to engage with Google's customers
6:34 - Identifying people who are excited about your business and brand
9:30 - Time management: Where to prioritize your time?
11:59 - Prioritizing the mentions you need to respond to
14:59 - Strategies for choosing the right content for the right platform
16:43 - What kinds of content do people like?
21:13 - Online and offline, bridging the two worlds, building a 'family'
28:28 - Managing feedback from your customers
35:00 - Balancing your personal identity and the brand's identity
41:56 - Wrapup!
by Google+ Your Business 2,576 views
If you're a Chromebook user, you know that this incredible piece of technology is a low-cost, secure, low-maintenance way to give your employees access to the tools and web apps they need. In this Hangout, Chromebook product specialists Will Paulus and Adam Naor are joined by Eric Hunter, an actual Chromebook user, to discuss, in depth, why Chromebooks make the perfect addition to your business.
by Google+ Your Business 1,945 views
The Google AdWords Support team discusses advertising on the Google Display Network. Hosted by Dori Storbeck and Courtney Pannell, with guests Joanna Kim and Neil Mendelowitz.
0:30 Meet Joanna and Neil
1:32 Jumping into the Display Network!
1:38 What is the Display Network?
1:58 Benefits of the Display Network
6:11 Targeting Options
11:43 Viewer questions about setting up Remarketing
14:46 Coco shows her AdWords account
16:07 Metrics to evaluate performance
18:04 Best practices
24:44 Introduce AdWords Community Top Contributors (Kim and Theresa)
27:20 Setting & measuring goals
28:30 Get your website ready
29:48 Personal experience: Kim & remarketing
34:30 Personal experience: Kim & lead generation
37:37 Personal experience: Theresa & branding
42:15 Tips for advertising on the Google Display Network
51:25 Wrap Up
by Google+ Your Business 30,977 views
In this week's session, Amanda Rosenberg of the Google+ team walks us through step-by-step how to host and broadcast a Hangout on Air. We then welcome Dan McDermott and Pio Dal Cin to talk about their experience hosting HoAs in the past. They share a ton of incredible wisdom that will help you broadcast your business, engage with your customers, and take advantage of this incredible new feature of Google+.
00:33 Step-by-step guide to the basics -- plus, user qs!
18:35 Power user stories: Dan and Pio share their tips
Follow the Google+ Your Business page for more tips: http://goo.gl/Xatsq
Learn more about Hangouts On Air in our Help Center: http://goo.gl/gmDBe
by Google+ Your Business 2,332 views
We're back with Glenn Wilson, Product Manager on Chrome, and Will Paulus, who you may remember from a few weeks ago. This time, we're diving a little deeper into Chromebooks and discussing the Management Console, which allows you to oversee your fleet of Chromebooks in a low-touch, scalable way.
Here's how it breaks down:
0:50 - Intro to the management console
9:00 - Scenario 1: Blocking Angry Birds
13:45 - Scenario 2: Which of my devices are being used?
17:30 - What's coming next?
24:11 - Q&A
by Google+ Your Business 1,771 views
The Google AdWords Support team discusses video advertising with AdWords for video. Hosted by Dori Storbeck and Courtney Pannell, with guests Rob Warner and Valentine Matrat.
2:30 What is AdWords for video
3:14 How does AdWords for video work?
3:55 Video ad formats
5:12 Who should use AdWords for video?
7:12 What is the benefit of video advertising?
9:30 Geotarget your ads
11:26 How do you choose which video ad format to use?
13:45 Case studies
24:44 Creating your first video campaign
33:20 Targeting your video campaign
39:05 View metrics of a live video campaign
44:52 Linking YouTube and AdWords accounts
45:08 Video remarketing
47:50 Wrap up & last tips for video advertising
by Google+ Your Business 4,405 views
Google Earth experts Dan Cohen and Alex Kain teach us how businesses can use Google Earth Pro for site analysis, construction planning, marketing collateral, and more.
Learn more about Earth Pro: http://goo.gl/TMVMy
0:01 Intros - Meet Dan and Alex!
0:34 What is Google Earth?
1:11 How can a business use Google Earth?
3:11 Start demo: Getting to know Earth Pro
3:38 Advanced measuring tools - Case study: Real estate developer
13:09 Pro tip: To reorient yourself on the map, hit the R button
13:36 Demographics gathering, basic spatial analysis
18:34 Pro tip - Save your visualizations as a KML or KMZ file, host it on your website and stream it through the Earth API so your customers can interact with it. Or share the files via e-mail and they can upload them directly to Earth.
20:19 Premium data layers - U.S. demographics, U.S. parcel, U.S. daily traffic counts
25:40 Street View mode!
26:50 Back to the premium parcel layer.
30:26 CSV address import
42:24 What is GIS?
43:19 Importing GIS shape files
49:59 Where to find info on Google Earth updates
50:30 How to get started with Earth Pro: http://goo.gl/TMVMy
by Google+ Your Business 1,758 views
There's a new look and feel for Google Places; it's moved into Google+ and is now Google+ Local. This brings some exciting new changes, so this Hangout features Dasha and Jade, who walk us through Google+ Local, talk about what's coming next, and answer questions.
Here's how the video breaks down:
0:00 - Intro
2:00 - Google+ Local Walk-through (consumer side)
5:05 - Google+ Local Walk-through (business owner side)
14:45 - A merged (socially enabled) Local page
17:00 - Q&A
by Google+ Your Business 2,090 views
Google users can now take virtual tours of businesses, scoping out the details before heading out, with Business Photos. This week, the Google Business Photos team show a few demonstrations, explain how business owners can sign up, and answer questions. Hosted by Jade Wang, with guests Derek Wetzel and Aubrey Gates.
1:15 Business Photos demonstration
9:48 How do business owners sign up?
14:35 More about business photos photographers
by Google+ Your Business 741 views
Learn how you can use Blogger to help grow your business online. Hosted by Lisa Ding, of the Blogger team, and David Kutcher, a web developer who specializes in helping businesses get their sites off the ground.
Get started on blogger today: www.blogger.com
Join the conversation on Google+: http://goo.gl/ZijRx
by Google+ Your Business 596 views
1:06 Meet Adam & Jeff
1:54 Growth of Mobile Search
5:13 Importance of Mobile-Specific Campaigns
8:02 Bidding for Mobile Campaigns
10:36 Objection Handling
21:14 Ad Formats
22:59 Call Extensions
25:37 Mobile Advertising and Apps
30:36 Mobile Campaign Set Up
45:24 Creating a Mobile Website (It's Easy!!)
49:58 Last Tips
by Google+ Your Business 1,464 views
This week, we're joined by Alexi and Michael, two SEO experts, to talk about how to build a website that really works with Google Search. We were also joined by Google celebrity, Matt Cutts, who shared some tips, tricks, and information about the Knowledge Graph.
by Google+ Your Business 1,159 views
In our latest Help Desk Hangout On Air, we talked about Google Apps for businesses with Meera, Garrett, and Harry. They showed off some of the collaborative features in Google Apps, and we chatted about how businesses might take advantage of the suite of tools. They also answered your questions in real time.
by Google+ Your Business 566 views
In this installment of our Help Desk Hangouts on Air series, we chatted with Paul McDonald of the Google Consumer Surveys team. We learned how small and medium businesses can use Consumer Surveys to get quality market research at an affordable price. We also answered your questions live.
by Google+ Your Business 643 views
In this week's Help Desk Hangout, we chatted with the Chrome team. We learn 11 reasons to use Chrome in the workplace, including convenience, customization, and stability. Chrome's especially useful for businesses who are already using Google Apps. As always, we also answer your questions live.
0:01 Introducing Help Desk Hangouts on Air and the Chrome team
1:55 Cyrus begins presentation -- importance of the web for business
9:34 Common misconceptions about modern browsers
11:30 What is Chrome for Business? How do I customize it?
15:41 Auto-updates are a good idea
18:32 Do you still need IE?
20:22 What are our users saying?
by Google+ Your Business 1,157 views
In this recording from our Help Desk Hangouts on Air series, we chatted with Sian O'Sullivan and Carolyn Ujcic of the Google Administrative Assistant team. We learned how small and medium businesses can connect with the Admin Assistant community of Calendar and Gmail power users and utilize Google Apps or other Google products to boost productivity. We also answered your questions live.
by Google+ Your Business 870 views
This week, we chatted with the Google for Nonprofits (http://google.com/+googlefornonprofits) team about how they use visual storytelling to create compelling social content for their community. We talk about using photos, videos, and maps to communicate interesting, engaging, and meaningful messages on Google+ and answer audience questions, live.