PHILIPS UNVEILS FUTURE DESIGN CONCEPTS FOR EASIER DAY-TO-DAY LIVING AT THE 2007 SIMPLICITY EVENT

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A new study from Philips and renowned professor and neuroscientist Dr. Daniel J. Levitin, indicates that music activates the brain in the same way as a chemical stimulant providing elevated feelings of pleasure, excitement or satisfaction. Inducing the same feelings as sex or drugs, music produces a chemical response by which neural circuits involved in reward help to modulate levels of dopamine in the brain, the so-called "feel good" hormone.

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Philips Electronics unveiled a diamond-encrusted Ambilight Flat TV at the Consumer Electronics Show in Las Vegas celebrating its one millionth Ambilight FlatTV. The 42-inch Ambilight LCD HDTV features 225 carats of diamonds - close to 2,250 individual diamonds are applied along the sides and edges of the set's Ambilight frame.

Philips' exclusive, Ambilight backlighting technology transforms the overall viewing experience by surrounding the TV with ambient light that automatically adapts in color and intensity according to the changing content on the screen, resulting in a completely immersive experience. A recent Philips satisfaction surveys found 85% of customers rate Ambilight technology as "very good" or "excellent".

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