YouTube Nonprofit Program
Tell your organization's story through videos on YouTube
Join now
- 1 Create a YouTube channel for your nonprofit.
- 2 Apply to Google for Nonprofits.
- 3 Enroll in the YT nonprofit program by following the instructions in your Google for Nonprofits acceptance email.
Benefits of joining
Donate button
Viewers can use your channel's Donate button to contribute to your cause online right from your YouTube videos. Available only in the US and UK at this time.
Live streaming
Stream video footage live onto your YouTube channel; great for events, conferences, and reporting.
Call-to-action overlays
Place a Call to Action on your videos, which viewers can click to visit your website, donate, or learn more.
Video annotations
Use annotations on your videos to encourage users to subscribe to your channel or click to visit your website.
Community forum
Connect with fellow nonprofits and get advice from pros on the free YouTube Nonprofits Forum.
Resources
To help you activate your cause, tell a compelling story, and launch an effective campaign on YouTube, we now have a resource for nonprofits. Learn how your nonprofit can use these benefits and make the most out of YouTube by downloading the Playbook for Good and joining the YouTube Nonprofit Google Group to receive our monthly newsletter.