General information about the national $1-per-head beef checkoff. Get to know your checkoff through these videos, appearing on http://www.mybeefcheckoff.com.
Foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. Learn more about country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.
Beef industry information includes programs that lead to development of new markets, marketing strategies, increased efficiency, and activities to enhance the image of the cattle industry. Learn more about checkoff programs focusing on industry information, such as beef, veal and dairy quality assurance; issues management; and the National Beef Ambassador program.
Consumer information about beef includes nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. Learn more about beef nutrition and the role of beef as part of a healthy diet.
Beef research includes studies relative to the effectiveness of market development and promotion efforts, studies relating to the nutritional value of beef and beef products, other related food science research including beef safety and pathogen research, product-enhancement research, market research and new product development research. Learn more about checkoff-funded research.
Beef promotion helps advance the image and desirability of beef and beef products to improve the competitive position and stimulate sales. Learn more about checkoff beef promotion programs.
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