Motorcycle Industry Council

This free Revive Your Ride! promotion is the perfect way to give your customers a chance to win one of 60 great prizes or the $5,000 Grand Prize.

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Right now, dealers and retailers nationwide are offering a variety of special events and promotions. Tune up or customize your motorcycle or ATV. G...

ATV Safety PSA Contest "Kids Helping Kids Ride Safe/Ride Smart "Do the Ride Thing" Video Contest Entry.

Response to do the ride thing video contest

The ATV Safety Institute challenges up-and-coming filmmakers, students from 6 to 18 to create a short video showing the safe and responsible use of...

Kim Miskotten talks about Revive Your Ride as the industry's "Got Milk?" campaign.

Professional AMA Grand Nationals Twins and Singles Racer, Jeremy Higgins talks about Helmet Check and the importance to protect your head

Professional Sport Bike Freestyle Rider, Jason Britton talks about Helmet Check and the importance to protect your head

REVIVE YOUR RIDE! is the first, industry-wide, collaborative marketing program available free of charge and intended to boost consumer visits to po...

REVIVE YOUR RIDE! is the first industry-wide, collaborative marketing program available free of charge and intended to boost consumer visits to pow...

Congress, please Stop the Ban on youth ATVs and motorcycles by amending the Consumer Product Safety Improvement Act to exempt or permit exclusions ...

On June 15, 2009, the Motorcycle Industry Council celebrated the 18th annual Ride To Work Day by hosting a rally at its Irvine, Calif. office. Par...

Dear Gabrielle:

Our thoughts and prayers are with you now. We wish you a speedy recovery and look forward to seeing you back on your bike very soo...