Motorcycle Industry Council

The Revive Your Ride Win Big Spring Giveaway is back! And you have a chance to win one of 50 great prizes worth more than $30,000.

This year's Grand Prize is an incredible $5,000 gift certificate. First place is a great $...

The Revive Your Ride Win Big Spring Giveaway is back! And you have a chance to win one of 50 great prizes worth more than $30,000.

This year's Grand Prize is an incredible $5,000 gift certificate. First place is a great $...

Revive Your Ride is a simple contest that costs you nothing and gives your customers the chance to win a $5,000 grand prize, a $3,000 first place prize or one of 50 other great prizes worth more than $30,000.

That's righ...

ATV Safety PSA Contest "Kids Helping Kids Ride Safe/Ride Smart "Do the Ride Thing" Video Contest Entry.

Response to do the ride thing video contest

Kim Miskotten talks about Revive Your Ride as the industry's "Got Milk?" campaign.

Professional AMA Grand Nationals Twins and Singles Racer, Jeremy Higgins talks about Helmet Check and the importance to protect your head

Professional Sport Bike Freestyle Rider, Jason Britton talks about Helmet Check and the importance to protect your head

REVIVE YOUR RIDE! is the first, industry-wide, collaborative marketing program available free of charge and intended to boost consumer visits to powersports retailers and dealerships nationwide.

MIC Members, help the powe...

REVIVE YOUR RIDE! is the first industry-wide, collaborative marketing program available free of charge and intended to boost consumer visits to powersports retailers and dealerships nationwide.

Get rolling in 2011 with RE...

Congress, please Stop the Ban on youth ATVs and motorcycles by amending the Consumer Product Safety Improvement Act to exempt or permit exclusions ...

On June 15, 2009, the Motorcycle Industry Council celebrated the 18th annual Ride To Work Day by hosting a rally at its Irvine, Calif. office. Participants describe why they prefer commuting to work by motorcycle.

Why ...