This video features Manoj Jasra, president of Jasra Inc, a web analytics and SEO firm in Calgary, Alberta. Hear Manoj talk about how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization. Find out more about SEO and why it's important to include this into your strategy as well.

West17media presents Calgary's 1st "Social Media Innovation Summit" (#SMIS) on Thursday, November 12th, an event aimed at addressing high-level information planning, a key concern which many other conferences neglect.

For more information visit http://www.socialmediainnovationsummit.com

Video filmed by Pohlmann Productions at http://www.pohlmannproductions.com

Thanks to CoworkYYC for letting us use their space: http://coworkyyc.com/ (less info)