Videos
(11)
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Reichheld Defection Myth Explained
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Reichheld Defection Myth Explained
Professor Byron Sharp discusses the myth behind claims made by Reichheld, relating...
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Studying Marketing at UniSA: Pos...
Learn more about studying a Postgraduate marketing degree by research with the Uni...
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Studying a Marketing Degree at U...
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Studying a Marketing Degree at UniSA
Learn more about studying a marketing degree with the University of South Australi...
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Media Fragmentation
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Media Fragmentation
Professor Byron Sharp on Media Fragmentation
Interviewed on TVNZ in Auckland
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Brand User Profiles Seldom Differ
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Brand User Profiles Seldom Differ
All brands share customers more with big brands & less with small brands.
For mor...
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Advertising Research
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Advertising Research
Associate Professor Rachel Kennedy on Advertising
For more information go to: ww...
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Competing Brands
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Competing Brands
Professor Byron Sharp discusses how competing brands appeal to the same sorts of c...
Professor Byron Sharp discussing why small brands have fewer users who are slightl...
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Market Research at the Ehrenberg...
[TRANSLATED]
Market Research at the Ehrenberg-Bass Institute
Associate Professor Rachel Kennedy discusses market research at the Ehrenberg-Bass...
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