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In today's world of interchangeable bands with copy-cat styles, people are on the lookout for fresh and original music. They want songs with refrains that will echo in the mind, lyrics that aren't taken from a teenager's diary, and a vocalist with a distinct sound that becomes the band's signature. In the past that was commonplace, but recently, formula has surpassed creativity. The prolific words of Sam Cooke declared "a change is gonna come." It's time for that change, and littleSUNDAY is at the forefront.

The Toronto area quartet's lead vocals and rhythm guitar are mastered by frontman Rick Farrell. The rest of the band is comprised of JP handling lead guitar duties as well as backing vocals, Mario Stamegna on bass and backing vocals, and Eric Bonatti adding the drums and percussion to the mix. littleSUNDAY formed during the early part of the decade in a twist of fate that would rival what any fiction writer could create. By chance, Rick attended the show of a band that JP, Mario, and Eric were involved in, and the lead singer was in-absentia. Rather than cancel the appearance, the band requested someone to come on stage and help out, and Rick was the one that answered the call. The rest, as they say, is history.

The group has experimented with various genres, and in the end melded all of their influences into the radio-friendly alt-rock sound they possess today. It is one that will easily fit with Canadian artists that are popular today, as evidenced by their recent pairings with comparative acts such as Thornley, Default, Suzie McNeil, Edwin, Honeymoon Suite, See Spot Run, Jonas, and The Mudmen. Make no mistake that littleSUNDAY is a strictly commercial band though, as their music brings something to the table for everyone: crunching guitar riffs and a solid drum attack for the rock purists, poignant lyrics to draw in the sentimentalists, and hooks that catch the attention of all those in between. Their tracks do not alienate nor exclude listeners. The band's approach has become to create a common ground, and taking everything into consideration...mission accomplished.

Their discography is evidence of this. Day of Hollow, their 2003 release, reveals a harder edged flair, but as the band evolved, they dipped into the alt-pop scene on 2006's Cross the Line. While both releases were regional successes and garnered industry attention, these talented musicians realized they needed to solidify their sound, merging the rock with the pop, and the result is a revitalized and innovative style sure to put this band on the map outside of their home base. One listen to current tracks such as "It's My Life" and "Too Late" exemplify this new direction, and it cannot be denied that this band has taken all of their collective experience and grown into a force to be reckoned with inside the musical arena.

The last year has brought much positive progress. littleSUNDAY unleashed their latest CD, Wait For Tomorrow, across Canada, with the title track being serviced to major stations throughout the country. Prior to that, they worked with Yahoo! Music Canada, and recently signed a distribution deal with Addictive Records/Fontana North/Universal Music Canada. This year also saw the band included in appearances such as the Burlington Sound of Music Festival, Y108 Get Hammered Picnic, the Beaches Festival in Port Colborne, Toronto IndieWeek, and the Cravefest Film Festival. Adding to the littleSUNDAY advancement was an endorsement by Dot On Shaft Guitars, a company noted for their stellar workmanship and their crafting of some of the finest musical instruments. There is no doubt that their burgeoning success will shatter stereotypes and increase their already growing fan base.

The accolades they've received already are proof positive that they deserve more than just casual consideration. From inclusion on numerous compilation CDs, rotation airplay on various radio stations, endorsements by highly respected instrument companies, and a recently inked distribution deal, it is readily apparent that people are taking notice. Is the "next big thing" littleSUNDAY? Some questions in life are tough to answer, but this one is easy -- unequivocally yes!!

CONTACT:
Write to the band:
info@littleSUNDAY.com

Visit the website:
www.littleSUNDAY.com

myspace:
www.myspace.com/littlesunday

View littleSUNDAY's online EPK at SonicBids:
www.sonicbids.com/littlesunday

Management:
Paul Merryweather,
Rock Hard Artist Management & Promotion
rhamp@rogers.com