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After two decades of creative pursuits - ranging from conceptual art, installation, poetry, performance, computer art, animation, photography and digital design - Juria Yoshikawa (a.k.a. Lance Shields, Tokyo-based multimedia artist) arrived in Second Life in the winter of 2007 looking for a new artistic spark. Rather than bringing in rl artwork, Juria is compelled to use mainly the elements that make up sl itself. A typical Juria Yoshikawa virtual artwork mixes kinetic objects, animated texture, ambient noise and av animations. She inevitably chooses scales larger than conventional gallery work because she is interested in people experiencing the work in a physical way - flying through them, riding on them and socializing within the art. To Juria virtual art is about freeing oneself up to create in ways she finds impossible in real life.