Effort Inc represents Immersion Research and Shred Ready as a sales representative in for kayak shops in the southeast and mid-atlantic regions. This video offers some product knowledge on four special pieces of gear. We stopped between rapids on a river kayaking trip to film these shots. The video is meant to educate and inform the end consumer all the way up the food chain to the buyers at the retail stores about the products we represent. We'll be back later with knowledge on more products, hopefully from another fun day on the water. (less info)