In 1993, Matthew McConaughey was
filming DAZED AND CONFUSED,
struggling with the passing of his father when
he was overtaken by a saying that would
soon change his life. That saying was
just keep livin or j.k. livin as its now called.
His father Pop is the man stenciled in
our logo in remembrance of its origin.
As life continued forward, he found that
the j.k. livin approach to each day helped him
navigate through the good times and bad,
stay true to his ideals along the way and make
the best out of this adventure we call life.
j.k. livin is not a rulebook, its a lifestyle.
Because everyone can apply it differently,
we decided to start the j.k. livin family
so you too can apply j.k. livin to
your own life, in your own way.
Welcome to the family, and remember,
now times and all time, just keep livin.
In 1993, Matthew McConaughey was
filming DAZED AND CONFUSED,
struggling with the passing of his father when
he was overtaken by a saying that would
soon change his life. That saying was
just keep livin or j.k. livin as its now called.
His father P...
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