Social Media can be a wonderful resource for hospital and healthcare organizations to connect with patients, prospects, communicate to internal staff, and to recruit professionals. But many internal advocates run into naysayers -- well-meaning but "unenlightened" administrators who don't know about the benefits that social media programs can bring. This tongue-in-cheek video series features seven common objections in selling in social media featuring Doubting Thomas, a healthcare administrator.
Use these videos to test your powers of persuasion. You are also free to use these videos in your internal presentations, but please credit Franklin Street.