rhino's energy drink and food AG is a company with energy and power from Siezenheim near Salzburg. After Mr Falk Raudies became Chairman of the company in September 2004, the product range was expanded and a radical facelift was performed. Under the new brand name rhino's, the energy drink was launched with a completely new brand design and a verified strategic orientation in Austria.. The market resonance was very promising. In January 2005, Mr Falk Raudies founded rhino's energy drink and food GmbH, domiciled in Krailling near Munich, which since then has controlled the global business from Germany.