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JJTV #137 - Permission Marketing 2.0
jaffejuicetv
621 views
Seth Godin was right. It is all about permission marketing.
Here's a new spin on the idea of being bale to take permission to the next level: relevance.
Using Quora ...
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JJTV #134 - The COST of Social Media
jaffejuicetv
462 views
Social Media - for the most part - is still tactics in search of strategy. I created a continuum called C.O.S.T. which is a rather oversimplified and yet (imo) a pretty acc...
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JJTV #135 - The Demise of Delicious
jaffejuicetv
255 views
Yahoo! recently announced it was closing down some of its social sites and blogging businesses including the likes of Delicio.us
So is this story about the demise and fa...
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JJTV #132 - How to properly respond to PR disasters in 2011 and beyond
jaffejuicetv
268 views
2010 was a year full of P.R. disasters, nightmares and kerfuffles.
So how do you avoid P.R. crisis communication snafus in 2011 and beyond? And how should you respond wh...
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JJTV #133 - FourSquare Check Ins are for the Birds
jaffejuicetv
728 views
The other day I went to Bryant Park Grill for lunch and was pleasantly surprised by an "on brand" FourSquare tie-in which was equally matched by the reaction/participation ...
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JJTV #130 - Why Facebook is worth $50 billion
jaffejuicetv
242 views
Goldman Sachs just sent $500m Facebook's way, putting their valuation at $50bn.
In this episode I explain WHY this is the case i.e. why Facebook is worth this incredible...
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Happy Holidays from JJTV
jaffejuicetv
125 views
Happy Holidays to you and yours from Jaffe Juice TV.
May 2011 be filled with only health, happiness, joy, prosperity, success and not many bloopers.
Thanks for all yo...
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JJTV #128 - Customer Consolidation
jaffejuicetv
173 views
This week American Airlines announced they were pulling their fares and schedules from Orbitz.
This isn't the first time we've seen this kind of tension with respect to ...
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JJTV #129 - The Digital Chicken and the Social Egg
jaffejuicetv
180 views
Which scenario do you think is more likely: Digital agencies expand into social or social agencies back into digital?
The argument is not dissimilar to the TV becoming ...
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JJTV #125 - GroupOn tells Google where to GetOff
jaffejuicetv
340 views
WOW! $6 billion dollars is a lot of money (even in my book), except if you're GroupOn founder, Andrew Mason, who just rejected an acquisition offer from the Mighty Googol.
...
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