Competitive advantage today requires more than superior productivity and cost efficiency...more, even, than occasional strokes of creative genius. Smart organizations worldwide are beginning to get a sustainable competitive edge by unlocking the business value of their information. Only IBM has the end-to-end capabilities to help you manage your data and content, pull together trusted information that cuts across diverse silos, and also gain valuable insights to optimize your business. You know that Information On Demand matters, and this channel pulls together key points of the initiative in video format.