ItaliaspeedTV - Chrysler film dedicated to Aung San Suu Kyi
0:35 December 03, 2009
Autos & Vehicles
ItaliaspeedTV
In an innovative new TV film breaking today, the Chrysler brand has joined with Lancia Automobiles and the international community in the movement to call for the release of Aung San Suu Kyi, Burmas pro-democracy leader and 1991 Nobel Peace Prize Laureate, who has been in and out of house arrest since 1989.
The 30-second film was initially created as part of the Lancia brands sponsorship of the 10th World Summit of Nobel Peace Laureates in Berlin Nov. 10-11, 2009, for which the theme was "Knocking down new walls and building bridges for a world without violence. The timing of the summit also coincided with the 20th anniversary of the fall of the Berlin Wall. The film first aired in Europe on Nov. 12.
The Nobel Peace organization has led the international effort to raise the awareness of Aung San Suu Kyis plight and energize the movement for her release. Through the film, featuring the Chrysler 300, the Chrysler brand is demonstrating its commitment to supporting social issues and defending human rights around the world.
We produced the TV film in honor of all those who put their lives at stake in the hopes of making the world a better place, said Oliver Francois, President and CEO Chrysler Brand, Chrysler Group LLC, who is also the Managing Director of Lancia Automobiles. In particular, those men and women who are still prisoners, like Aung San Suu Kyi. For Chrysler, this is a chance to use our brand image to join with others in the fight for peace and to knock down the walls that divide us. We at Chrysler believe in doing the right thing and making a difference.
The film opens at the Brandenburg Gate, a symbol of the reunification of the two sides of Berlin, and continues with images of the Berlin Wall, those sections that still exist, as a Chrysler 300 drives by on its way to the front of the citys Town Hall, host of the summit.
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