Organic Institute's "Organic Idol" Contest
Description:
Calling all organic product lovers: are you the next “organic idol?”
The Organic Institute is looking for its first-ever consumer ambassador to serve as a sp
Calling all organic product lovers: are you the next “organic idol?”
The Organic Institute is looking for its first-ever consumer ambassador to serve as a spokesperson for all those who are passionate about organic agriculture and products. All we need is a 30-second audition video from you making your pitch. Participation is easy:
-Through May 31, join our YouTube group and submit a 30-second video at www.youtube.com/group/organicidol explaining the moment you realized organic products are worth it. Make us smile. Make us cry. Make us laugh. Make us think. Heartfelt, creative and quirky videos are welcomed, and encouraged.
-Once your video is posted, tell your friends to view it! That’s because the Organic Institute’s board will consider the top 12 videos with the most views by May 31 as the initiative’s finalists.
-At the All Things Organic trade show in mid-June, members of the Organic Trade Association will select from the 12 finalists who they feel is the best fit as our consumer ambassador. We’ll notify the winner the following week, and he or she will be unveiled June 29.
-The winner will receive a trip for two to Washington, D.C., and his or her story will be shared on this Web site. And, he or she will be featured in the Institute’s next consumer education campaign, currently set for Fall 2009.
So, ready for your close-up? Submit your video today. Visit http://www.organicitsworthit.com/geti... for official contest rules.
The Organic Institute is launching the initiative on the heels of the industry's first-ever consumer advertising campaign, which launched last month. "Organic. Its worth it." is an online marketing effort highlighting the benefits of organic food, farming and home products.
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