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GOCOO define themselves as a "Band" and while usual Taiko ensembles stoically pursue a traditional style, and while others seek new interpretations of traditional Japanese music, GOCOO's beat exhibits free-spirited Taiko music, rising freely between the East and the West, tradition and pop, rite and party and hence appealing directly to the heart of a broad range of audiences. Although GOCOO's music is often referred to as crossover or world music, or even new terms such as Techno- and Trance-Taiko are created to pay tribute to their unique rhythms, GOCOO successfully overcame any stereotyped concepts not only of Japanese drum music and reached their own, independent cult status. Free of ritual obligations, women, for example, have the majority among GOCOO's members. Above all the charismatic female lead drummer Kaoly Asano. "The drummers show strengths of young Japanese musicians that are usually indicative of techno pioneers such as Ken Ichi: it's a mix of Western culture and own cultural customs, moulded into new acoustic forms" says Michael Wenzel of Triggerfish. The sound of GOCOO's music is so uniquely catchy that not only the makers of the MATRIX movies discovered GOCOO's tunes for their soundtracks. Major Japanese companies such as Hitachi or Nissan also use GOCOO's beats for their TV spots.