Hard-to-find fitness and yoga DVDs. Fitness Organica, www.fitnessorganica.com.

I started Fitness Organica in 2004 because there were so many unknown fitness and yoga DVDs out there that most people didn't know about. I work directly with small and independent producers, many of whom are the instructors themselves. These dedicated and talented professionals previously had little or no access to the retail distribution channels because the large "powers-that-be" simply don't find it profitable to work with small businesses. In addition, many of them are from countries other than the USA. They face a double whammy when trying to reach the USA markets.

My purpose is two-fold. One is to work with these niche producers and instructors to help them bring their work to a wider audience. The second is to provide you with fresh, new options for your workouts.

My product catalog is not your typical, run-of-the-mill workout DVD collection. Instead, you'll find hard-to-find or unknown fitness and yoga DVDs produced out of love and passion for the art of fitness, and carefully and thoughtfully hand-picked by me to bring you the best of the best.