yt:channel:oqUXzjdBXqm4P7lo8pCFxgoqUXzjdBXqm4P7lo8pCFxgGoogle Marketing PlatformGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2008-07-10T14:04:23+00:00yt:video:tJSqRB4JRIItJSqRB4JRIIUCoqUXzjdBXqm4P7lo8pCFxgLa puissance de l'enchère basée sur l'attention avec DV360Google Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2025-06-18T17:11:43+00:002025-09-18T09:46:54+00:00La puissance de l'enchère basée sur l'attention avec DV360Faites passer votre stratégie programmatique au niveau supérieur ! Cet épisode captivant plonge au cœur des capacités avancées de DV360, mettant en lumière comment ses fonctionnalités aident les agences et les marketeurs à déployer des stratégies d'enchères sophistiquées basées sur l'attention.
Nos expertes invitées, Pascaline Montigny (Programmatic Director, WPP Media) et Laura Delias (Programmatic Media Manager, Google), partagent des insights exploitables, des fonctionnalités innovantes pour booster vos KPIs et améliorer l'efficacité de vos workflows.
Que vous soyez un expert en programmatique ou un marketeur curieux, écoutez dès maintenant pour libérer tout le potentiel de DV360!
Liens Utiles Mentionnés dans le Podcast
En savoir plus sur le custom bidding: https://goo.gle/4e9tdmF
Découvrir les capacités de DV360: https://goo.gle/3SY6nFa
Plongez dans les fonctionnalités de DV360 avec les séries On Demand: https://goo.gle/4kFjyH4
Suivez les dernières tendances DV360: https://goo.gle/4n7CX5b
Abonnez-vous à la newsletter bimensuelle pour recevoir les mises à jour DV360: https://goo.gle/4lg55Bqyt:video:gWaokToHqpggWaokToHqpgUCoqUXzjdBXqm4P7lo8pCFxgAttention-Based Bidding: Unlock Your Ad PotentialGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2025-06-18T17:02:42+00:002025-09-18T09:37:49+00:00Attention-Based Bidding: Unlock Your Ad PotentialElevate your programmatic game! This insightful episode explores DV360's advanced capabilities, spotlighting how its features empower agencies and marketers to deploy sophisticated Attention based bidding. Our expert guests, Pascaline Montigny (Programmatic director, WPP Media) and Laura Delias (Programmatic Media Manager, Google), offer actionable insights, innovative features for KPI uplift and workflow efficiency.
Whether you're a programmatic expert or a curious marketer, tune in now to unlock the full power of DV360's !
Useful links mentioned in the podcast:
Learn more about custom bidding: https://goo.gle/3HKWkRe
Learn more about DV360: https://goo.gle/4n7BWKp
Deepdive into DV360 features with On Demand Series: https://goo.gle/4lcfPR6
Hear the latest DV360 Trends: https://goo.gle/3FXVmAM
Sign-up to the bi-weekly Newsletter to receive DV360 updates: https://goo.gle/4jZNrklyt:video:pf9UlhspyCEpf9UlhspyCEUCoqUXzjdBXqm4P7lo8pCFxgKenvue uses their first-party data 80% faster with Google Marketing Platform and Google CloudGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2024-10-03T04:00:27+00:002025-06-07T22:08:23+00:00Kenvue uses their first-party data 80% faster with Google Marketing Platform and Google CloudDiscover how Kenvue streamlined their data pipeline with Google Marketing Platform and Google Cloud for quicker audience activation.yt:video:RbgozFzDb1ERbgozFzDb1EUCoqUXzjdBXqm4P7lo8pCFxgKenvue achieves 30% media ROI lift with Google Marketing Platform and first-party dataGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2024-09-24T15:00:27+00:002025-06-08T23:47:57+00:00Kenvue achieves 30% media ROI lift with Google Marketing Platform and first-party dataLearn how Kenvue achieved significant ROI and efficiency gains by centralizing their first-party data, automating tasks, and personalizing customer experiences with Google Marketing Platform.yt:video:KHWtOxFZc60KHWtOxFZc60UCoqUXzjdBXqm4P7lo8pCFxgOn the couch with DAZNGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2024-06-07T16:30:03+00:002025-08-01T14:37:18+00:00On the couch with DAZNWe sat down with Joe Connors of DAZN to hear his best kept secrets about DAZN inventory available on Display & Video 360 and get his perspective on the future of programmatic advertising.yt:video:774yf08JGlk774yf08JGlkUCoqUXzjdBXqm4P7lo8pCFxgGoogle Newfront: Google's Kristen O'HaraGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2024-06-03T16:30:01+00:002025-06-06T19:16:26+00:00Google Newfront: Google's Kristen O'HaraThe next era of streaming with Kristen O’Hara @ #GoogleNewFront #Shortsyt:video:A-a7pn1tuvwA-a7pn1tuvwUCoqUXzjdBXqm4P7lo8pCFxgGoogle NewFront: IAB's Shailley SinghGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2024-05-29T15:00:08+00:002025-06-14T04:41:18+00:00Google NewFront: IAB's Shailley SinghGoogle is partnering with the @iab Tech Lab to open source the PAIR protocolyt:video:5kkOGA2DJJY5kkOGA2DJJYUCoqUXzjdBXqm4P7lo8pCFxgTalking AI: How marketers are navigating the rise of generative AIGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2024-02-27T12:16:27+00:002025-07-15T20:49:54+00:00Talking AI: How marketers are navigating the rise of generative AIGenerative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out.
In our final episode of Talking AI, join our host, IAB CMO Helen Mussard as she chats to Pallavi Naresh, Group Product Manager for Creative Assets at Google and Guy Gobert-Jones, Managing Partner at Omnicom Media Group UK about the rise of generative AI and the ways it’s shaping - and challenging - digital advertising.
Don’t miss our other episodes on the language modelling advances powering broad match, and the predictive AI fuelling smarter bidding strategies. Listen to the full series of Talking AI here: https://www.youtube.com/watch?v=riEO1ZsW3HA&list=PLTzhNbuEe_C8W5cPb_cWDH0J7NkPbdb09
You can also hear more from IAB and Google by downloading The Crux podcast: https://shows.acast.com/theiabukpodcast/episodes/the-crux-episode-1-the-viewing-habits-reshaping-connectionyt:video:m0lyezfhtpYm0lyezfhtpYUCoqUXzjdBXqm4P7lo8pCFxgOn the couch with CTV leadersGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2023-12-11T20:30:25+00:002025-06-13T17:45:46+00:00On the couch with CTV leadersTop CTV streaming leaders reveal their best kept secrets about their programmatic inventory and Display & Video 360.yt:video:xKbIAOAw6L8xKbIAOAw6L8UCoqUXzjdBXqm4P7lo8pCFxgAI-Powered solutions for your businessGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2023-11-15T16:22:12+00:002025-06-07T10:36:36+00:00AI-Powered solutions for your businessAI has captured the world's attention. Learn from Google's Chief Business Strategist for AI, and be inspired to unlock AI's full capabilities.yt:video:5WWANUzATU05WWANUzATU0UCoqUXzjdBXqm4P7lo8pCFxgGoogle Marketing Platform: The North Face Case StudyGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2023-11-09T16:00:06+00:002025-09-10T14:21:05+00:00Google Marketing Platform: The North Face Case StudyThe North Face is a global leader in outerwear apparel and an important part of consumers’ journeys as they explore the world. As a global retailer, it’s important for The North Face to understand what consumers are looking for in each market and optimize the consumer experience to those preferences. By using Google Tag Manager 360 with Analytics 360, the brand discovered a new customer insight and quickly renamed one of its products. This led to a 3X increase in conversions and revenue.yt:video:riEO1ZsW3HAriEO1ZsW3HAUCoqUXzjdBXqm4P7lo8pCFxgTalking AI, Episode 1: How a deeper language understanding is transforming broad matchGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2023-11-08T17:16:08+00:002025-09-13T00:00:12+00:00Talking AI, Episode 1: How a deeper language understanding is transforming broad matchHow is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad match feature. We’re joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Director Charlotte O’Neill.
For more insights into how AI-powered Search Ads are working to improve performance, download our guide, Unlock the Power of Search https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf.
To learn more about the ways broad match was transformed in the last few years read ‘Back to the future’: The old marketing feature that will drive new marketing success on Think with Google https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/automation/broad-match-new-ai/
Timestamps
00:00 - Intro
01:16 - about Large Language Models
08:40 - LLMs in Broad Match
12:42 - when you shouldn't be using Broad Match
17:06 - what challenges still remain
21:07 - myths about Broad Match
25:35 - Game time
30:40 - closing thoughtsyt:video:xXtuU42opNExXtuU42opNEUCoqUXzjdBXqm4P7lo8pCFxgOn The Couch with SamsungGoogle Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2023-10-18T15:00:49+00:002025-06-13T12:06:36+00:00On The Couch with SamsungWe sat down with Minai Bui, Director of Product Marketing at Samsung Ads, to hear how Display & Video 360 grants programmatic buyers access to quality CTV inventory.
0:00 Intro
0:11 Who are you?
0:17 Who do you watch CTV with?
0:29 What content do you watch on CTV?
0:39 What do you love most about Samsung CTV inventory?
0:54 What's your best kept secret about Samsung inventory?
1:11 What Samsung content is available programmatically?
1:29 Where do you see CTV advertising in the next 5 years?
1:55 3 reasons to buy Samsung inventory with Display & Video 360?yt:video:q_r2zOeD8s8q_r2zOeD8s8UCoqUXzjdBXqm4P7lo8pCFxgAdvertiser Verification for Agencies on Display & Video 360Google Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2023-10-12T18:37:30+00:002025-06-11T14:54:59+00:00Advertiser Verification for Agencies on Display & Video 360Advertiser Verification for Agencies on Display & Video 360yt:video:St9Vweo3NBMSt9Vweo3NBMUCoqUXzjdBXqm4P7lo8pCFxgAdvertiser Verification for Direct Clients on Display & Video 360Google Marketing Platformhttps://www.youtube.com/channel/UCoqUXzjdBXqm4P7lo8pCFxg2023-10-12T18:36:29+00:002025-06-10T18:58:39+00:00Advertiser Verification for Direct Clients on Display & Video 360Advertiser Verification for Direct Clients on Display & Video 360