yt:channel:Wf2ZlNsCGDS89VBF_awNvA Wf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2009-01-10T02:03:46+00:00 yt:video:nMZ0FZoRbvI nMZ0FZoRbvI UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-09-04T10:11:12+00:00 2025-09-06T21:56:22+00:00 Optimizing login-page content for Google Search Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search. Resources: Episode transcript →https://goo.gle/sotr099-transcript Chapters: 0:00 - Intro 0:09 - Navigating SEO for login and paywalled content 2:01 - How Google indexes restricted content 10:51 - Strategies for controlling content visibility 20:54 - Testing and optimizing your site for Search Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console yt:video:-9OhO5pRTBk -9OhO5pRTBk UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-09-04T04:00:00+00:00 2025-09-05T08:00:48+00:00 “Google is suggesting a different name for my website's search results.”- SEO Office Hours Shorts In this episode of SEO Office Hours, we have an issue where Google Search is suggesting another term when searching for their website. Is there a way to stop this? What’s the issue? The answer? Google just recognizes the other, similar search term to be more popular and common. It’ll take some time for Google systems to recognize and associate this term with your website. Resources: Wanna ask us a question? Here's the form: https://docs.google.com/forms/d/e/1FAIpQLScA_W4aN1BTt7q8slLTg4ymCfqQD2V3s5VkthbokfaYCkPAcA/viewform Speaker: John Mueller Products Mentioned: Search Console yt:video:XgkhNF1gDKA XgkhNF1gDKA UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-08-21T13:22:45+00:00 2025-08-23T06:50:28+00:00 Lazy loading demystified Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience. Resources: Episode transcript → https://goo.gle/sotr098-transcript Chapters: 0:00 - Introduction 0:43 - What is lazy loading? 1:57 - HTTP chunking 3:13 - Primary drivers behind lazy loading 6:19 - Why not default lazy load all images? 8:29 - Lazy loading and SEO 8:39 - Impact to Core Web Vitals 9:17 - Largest contentful paint 9:58 - Affecting indexing and ranking 11:30 - Custom libraries for lazy loading 14:17 - How to recognize a problem 15:25 - Practical point of view 16:52 - Infinite scroll vs. lazy loading 19:31 - Lazy loading videos 20:51 - Small images and decorative images 23:16 - Where to chat about lazy loading images 23:55 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Muelle, Martin Splitt Products Mentioned: Search Console yt:video:5sJPKghoUeU 5sJPKghoUeU UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-08-07T16:09:36+00:00 2025-08-09T11:36:07+00:00 SEO for photographers: websites, social media, and Google Search In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you're a professional photographer or a hobbyist, this podcast offers valuable insights into how Search Engine Optimization can help you showcase your work and connect with your audience. Find out how to make your images more findable, understand your website's performance, and navigate the ever-changing landscape of digital marketing for photographers. Martin shares his experience building his own photography website and the challenges he faced with SEO for his personal website. Resources: Episode transcript → https://goo.gle/sotr097-transcript Chapters: 0:00 - Intro 0:37 - The Expert?! 3:10 - Why do photographers need websites? 5:39 - Stock Photography and SEO 14:53- Branding and Search 18:21 - Setting up Search Console 21:12 - Web pages and Social Media for your photos. 23:27 - Image Landing Pages 24:52 - Image Optimization ' 28:38 - Photography and Generative AI Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console yt:video:U9SUEs9NQhs U9SUEs9NQhs UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-08-07T03:00:06+00:00 2025-08-13T19:58:28+00:00 Japanese Google Search Office Hours（ #Google検索オフィスアワー 2025 年 08 月 07 日） 【本日のご質問】 4:07 ハッシュタグをつけた検索機能 5:30 サブドメインのファビコンが表示されない 7:02 ビッグワードにて掲載順位が下落した 9:12 ナレッジパネルの情報が更新されない 11:42 ページがインデックスされない 14:09 robots.txt でエンコード文字を使用 16:47 Googlebot のダウンロードサイズが減少 19:08 AI 機能のためにマークアップするべきか 21:01 デスクトップページもインデックスは必要か？ 【関連リンク：今回ご紹介した動画や記事】 新しい Search Console Insights レポートはこちら https://developers.google.com/search/blog/2025/06/search-console-insights Google トレンド API（アルファ版）のご紹介: 検索トレンドデータへの新しいアクセス方法 https://developers.google.com/search/blog/2025/07/trends-api 検索結果に表示されるファビコンを定義する https://developers.google.com/search/docs/appearance/favicon-in-search?hl=ja#guidelines ページ インデックス登録レポート https://support.google.com/webmasters/answer/7440203?hl=ja モバイルサイトとモバイルファースト インデックスに関するおすすめの方法 https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing?hl=ja 司会 : 小川安奈（ https://x.com/piropiroanna ） ------------------------------- Google では、日本のサイト運営者のみなさまに向けて、2013 年より検索のご質問にお答えするオフィスアワーを定期的に行ってきました。幾度かのリブランディングを経て、2023 年 5 月より新しく Google 検索オフィスアワーとなりました。 Google 検索オフィスアワーでは、SEO 担当者、エンジニア、デザイナー、マーケティングなどサイトの運営に関わる皆さんからの、Google 検索に関するご質問に Google 社員がお答えします。 本オフィスアワーに関して、下記のブログ記事にて詳しくご紹介しています。 🔗 #Google検索オフィスアワー のご紹介 https://developers.google.com/search/blog/2023/04/introducing-japanese-office-hours?hl=ja 今後のイベントの予定は決まり次第こちらのページでお知らせいたします。 https://developers.google.com/search/events?hl=ja みなさまからのご質問、楽しみにしております！！ 🎥 過去の動画一覧 👉 https://goo.gle/search-oh-playlist 📄 質問フォーム 👉 https://goo.gle/search-oh yt:video:pHgdHCMbOic pHgdHCMbOic UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-08-06T04:01:05+00:00 2025-09-09T14:10:09+00:00 “Could a custom URL negatively affect my site’s SEO ranking?”- SEO Office Hours Shorts In this episode of SEO Office Hours, we dive into the question of custom URLs and their effects on site rankings and SEO. The answer? This shouldn’t cause any problems. See why with John’s response! Resources: Wanna ask us a question? Here's the form: https://docs.google.com/forms/d/e/1FAIpQLScA_W4aN1BTt7q8slLTg4ymCfqQD2V3s5VkthbokfaYCkPAcA/viewform Speaker: John Mueller Products Mentioned: Search Console yt:video:YF1DFmO16cc YF1DFmO16cc UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-30T04:00:44+00:00 2025-08-20T14:39:22+00:00 “Product name is truncated in Search. Is this a violation?” - SEO Office Hours Shorts In this episode of SEO Office Hours, we answer a question, asking about truncated product names and if this would count as a violation. Is it? According to John, he doesnt think it is and here’s why! Resources: Wanna ask us a question? Here's the form: https://docs.google.com/forms/d/e/1FAIpQLScA_W4aN1BTt7q8slLTg4ymCfqQD2V3s5VkthbokfaYCkPAcA/viewform Speaker: John Mueller Products Mentioned: Google Search yt:video:PWmoyk_egVI PWmoyk_egVI UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-25T04:00:38+00:00 2025-08-15T14:22:18+00:00 “How can I prevent tracking parameters in Google Search results?”- SEO Office Hours Shorts In this SEO Office Hours Short, we tackle a common issue: tracking parameters appearing in Google Search results. Learn why this happens and how to prevent it, with practical tips on using the Real Canonical URL. We explore noindex meta tags and robots.txt, weighing the pros and cons to help you maintain a clean, user-friendly search presence. Resources: Wanna ask us a question? Here's the form: https://docs.google.com/forms/d/e/1FAIpQLScA_W4aN1BTt7q8slLTg4ymCfqQD2V3s5VkthbokfaYCkPAcA/viewform Speaker: John Mueller Products Mentioned: Search Console yt:video:l2E3gBDP_qY l2E3gBDP_qY UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-24T10:06:38+00:00 2025-07-27T05:22:04+00:00 How does CSS affect SEO? Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances - rather than hinders - your website's search performance. Resources: Episode transcript → https://goo.gle/sotr096-transcript Chapters: 0:00 - Introduction 0:56 - What is CSS? 1:37 - CSS file crawlability 3:52 - CSS flexibility and power 4:55 - Website and CSS growth 5:43 - CSS file size 9:15 - CSS class names and SEO 10:51 - Important CSS concepts 11:27 - CSS specificity 14:24 - Pseudo classes and pseudo elements 20:56 - Stop using before and after 22:47 - Viewport height 27:11 - Hiding things and background colours 28:05 - CSS images 35:55 - CSS for SEO 37:16 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console yt:video:DVn8X0FEqxA DVn8X0FEqxA UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-22T13:00:20+00:00 2025-08-10T14:44:10+00:00 "Can I use different prices for different US states?" - SEO Office Hours Shorts In this episode of SEO Office Hours, we answer the question: What considerations should I make when my website displays different prices for products in different US states? The solution? Let’s find out. Resources: Wanna ask us a question? Here's the form: https://docs.google.com/forms/d/e/1FAIpQLScA_W4aN1BTt7q8slLTg4ymCfqQD2V3s5VkthbokfaYCkPAcA/viewform Speaker: John Mueller Products Mentioned: Search Console yt:video:4R1f-1DXajo 4R1f-1DXajo UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-17T13:00:07+00:00 2025-08-09T14:31:41+00:00 “How do I prevent a subpage from appearing as a link in results?” - SEO Office Hours Shorts In this episode of SEO Office Hours, we answer the question: How do I prevent a subpage from appearing as a link in Google Search results? See what the workaround for this issue is from John Mueller! Resources: Wanna ask us a question? Here's the form: https://docs.google.com/forms/d/e/1FAIpQLScA_W4aN1BTt7q8slLTg4ymCfqQD2V3s5VkthbokfaYCkPAcA/viewform Speaker: John Mueller Products Mentioned: Search Console yt:video:XMOIfEsvtJg XMOIfEsvtJg UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-16T04:00:40+00:00 2025-08-15T14:05:19+00:00 "How does Googe use the hreflang attribute?" - SEO Office Hours Shorts In this episode of SEO Office Hours, we answer Gioia’s question: How does Googe use the hreflang attribute? Why, despite this, is my website able to be accessed in other countries? The answer? Hreflang doesn’t restrict other countries from viewing a website. Watch more to understand the idea behind hreflang. Resources: Wanna ask us a question? Here's the form: https://docs.google.com/forms/d/e/1FAIpQLScA_W4aN1BTt7q8slLTg4ymCfqQD2V3s5VkthbokfaYCkPAcA/viewform Speaker: Martin Splitt Products Mentioned: Google Search yt:video:BKDymFYpvL8 BKDymFYpvL8 UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-10T16:08:48+00:00 2025-07-15T20:50:54+00:00 SEO for small businesses Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it's time to hire an SEO expert or agency. Get clarity on content strategy, technical SEO basics, the importance of relevant content and how to measure success. This video is perfect for developers who are curious about search and need a non-technical introduction to the SEO space, and small business owners who want to improve their website's visibility in Google Search. Resources: Episode transcript →https://goo.gle/sotr095-transcript Chapters: 0:00 - Introduction: The SEO Questions We All Get Asked 0:35 - SEO Starter Guide 0:58 - Defining Your Website Goals & Customer Focus 2:51 - Food Truck Example 4:20 - Understanding Your Customers & Search Intent 6:21- Content Strategy: What Should You Write About? 7:06 - Technical Foundation Check: Is Your Site Okay? 7:54 - Website Name Searching 9:46 - CMS 10:03- How to Approach Content Creation 11:52 - Getting Customer Feedback & Keyword Research 13:33 - How Serious Is My Goal 13:33: - How To Measure SEO Impact 14:30 - Monitoring Website Changes: Search Console & Analytics 16:03 - How Long Changes Take 17:41 - Staging Sites Vs Live Sites 18:44 - When to Hire an SEO Expert or Agency 21:14 - Red Flags SEO Promises 21:14 - Resources Mentioned 23:52 - How Long Does SEO Take 26:23 - AI and SEO 28:30 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search Console Products Mentioned: Search Console yt:video:_9gAVE93xww _9gAVE93xww UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-09T13:01:16+00:00 2025-09-08T16:50:48+00:00 "How to change Google Search from an old domain to a new domain?" - SEO Office Hours Shorts In this episode of SEO Office Hours, we answer Jay’s question: How to change Google Search from an old domain to a new domain? The answer? It’s a site migration! Resources: Wanna ask us a question? Here's the form: https://docs.google.com/forms/d/e/1FAIpQLScA_W4aN1BTt7q8slLTg4ymCfqQD2V3s5VkthbokfaYCkPAcA/viewform Speaker: Martin Splitt Products Mentioned: Search Console yt:video:MmOxK0nwtIc MmOxK0nwtIc UCWf2ZlNsCGDS89VBF_awNvA Google Search Central https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA 2025-07-01T16:00:44+00:00 2025-07-03T06:14:43+00:00 AI features in Search & your site, Search Console, SEO community insights (Q2 ‘25) Welcome to Google Search News! In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We'll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that affect user experience and discourage site visits. We'll also touch on experiments that allow users to add annotations to Search Console graphs. Finally, we highlight insightful articles from the SEO community, including a look at log file analysis from Sally Mills and a comprehensive state of E-commerce SEO from Aleyda Solís. Stay tuned for a discussion on the future of SEO in a world with AI and the potential for LLM answer optimization. Resources: Your content in Google's AI experiences on Search → https://goo.gle/4kAxGkh AI Features and your website → https://goo.gle/45PGE9o Sally Mills → https://goo.gle/4et2wd5 What are even log files and bots? → https://goo.gle/44nN7WK Aleyda Solís → https://goo.gle/44sPxDA The State of Ecommerce SEO in 2025 → https://goo.gle/3TfRYEr Watch more Google Search News → https://goo.gle/SearchNews Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral #GoogleSearch #SEO #SearchNews Speaker: John Mueller Products Mentioned: Search Console