High Dive (www.highdive.net) is fielding a national ethnographic study called Expedition Wellness. The goal of the project is to help baby boomers find a wellness equation that promotes good health and happiness in their lives. The wellness paradigm is shifting, and its no longer just about diet and exercise. Depending on the person, it might include aspects of living that include spiritual, professional, intellectual, relationship and professional. Knowing more about this wellness paradigm will help organizations communicate more effectively with and provide more targeted services for this generation of individuals who are redefining every decade of life and as they grow older.
Well be traveling to 8 markets, carrying out in-depth, one-on-one interviews, recording baby boomers opinions and thoughts on film.
Posted here are a few samples of the ethnographic interviews. Please enjoy.
-The Expedition Wellness Team
High Dive (www.highdive.net) is fielding a national ethnographic study called Expedition Wellness. The goal of the project is to help baby boomers find a wellness equation that promotes good health and happiness in their lives. The wellness paradi...
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