The challenge is to create a short ident, up to 15 seconds long, that will be screened at the back of the main stage at End of the Road festival, intermittently on the cinema tent screen and online at the various partner websites.

In the spirit of End of the Road festival and Little White Lies magazine, entries need to be fresh, innovative and thought provoking.

The winners will WIN two tickets to EOTR, one year's subscription to LWLies as well as Rough Trade and Carhartt goodies. The rules are as follows:

1. The ident can be animated, filmed or graphically produced.

2. The content must relate to End of The Road theme and 'Truth and Movies' (LWLies' tagline)

3. Entries must be uploaded to any video sharing website, and the link emailed to: endofthereel@littlewhitelies.c o.uk
(be sure to remove the space!)

4. Deadline for entries is 29th August.

5. Winners will be announced 1st September.