At Emirates we believe that travel should be an inspiring and enriching experience. These TV commercials are one of the ways we hope to share with you the joy of travel and the wonder of discovery.

The first set of commercials are filmed from the consumer's perspective and celebrate an expanding network of destinations that will soon stretch from the west coast of the USA to Australasia, the award-winning ice in-flight entertainment system and door to door chauffeur drive service.

The second campaign is based on the simple truth that everything on Emirates is the result of all things that have come before and have not been created by chance. The products and services offered on Emirates are not only a result of travellers' needs and wants, but also of human evolution.

With over 100 destinations spanning all six continents, Emirates is now a truly global airline brand, a fact that all these new ads bring to life.