A hot consumer pick ever since its retail launch in July 2001, the Latin-inspired label now features 50 designs and 15 washes in ten colours, and continues to be a sizzling sell in retail and online markets throughout North America and internationally. To date, Dorinha Jeans Wear has expanded its presence from two to thirty retailers in Western Canada, as well as in the United States and Asia; introduced complementary women's leisurewear, athleticwear, bikini swimwear and low-cut underwear lines; and quadrupled its sales. The company and its fashions have been featured in Canadian news and fashion publications. Direct promotional and cross-promotional events such as fashion shows, radio/tv and club appearances, and retail signings have also forged a personal connection between Dorinha and her clientele, successfully consolidating the brand with its customer base.
A hot consumer pick ever since its retail launch in July 2001, the Latin-inspired label now features 50 designs and 15 washes in ten colours, and continues to be a sizzling sell in retail and online markets throughout North America and internation...