In a bold, very alienating move on the part of Motrin, they recently launched an ad campaign targeting baby-sling wearing moms.As it happens, this new campaign was apparently intentionally launched to coincide with International baby-wearing month.

Not only is the new-baby segment a huge marketing target, it's a group that is passionate about the gear they love.

Conversely, this is an audience you DO NOT want to piss off. In one fell-swoop with their tongue-in-cheek commercial they have done just that. What's worse, these modern-day-mommies have great new ways to voice their concern

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