Footage from the
Digital Media Literacy Summit 2007

Organised and funded by
The Media Literacy Task Force
'WORKING FOR A MEDIA LITERATE UK'

There are extraordinary changes taking place in how we create, consume and talk about media content. This requires the media industries, policy makers and educators to think afresh about how we can ensure that the public is able to access the social skills, experiences and cultural competencies fully to participate in, and make sense of, a landscape characterised by a riptide of innovation.

This Digital Media Literacy Summit provided a unique opportunity to explore such challenges with input from leading thinkers and practitioners from across the UK and further afield. In particular, the emergence of new participatory cultures is creating a whole series of new challenges to accepted thinking about media literacy as the focus moves from one of individual expression to one of community involvement.

Set up with the support of the Secretary of State for Culture, Media and Sport in 2004 the Media Literacy Task Force is currently chaired by Heather Rabbatts, CBE (formerly Head of Education at Channel 4, and a member of the UK Film Council Board),

The Task Force comprises senior representatives from the BBC, the British Board of Film Classification, the British Film Institute, Channel 4, ITV, the Media Education Association, Skillset and the UK Film Council.
The DCMS, Ofcom, the Broadband Stakeholder Group and Andrea Millwood-Hargrave sit as observers.