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Lee National Denim Day
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DenimDay
Joined: August 03, 2007
Last Sign In: 2 weeks ago
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Channel Views: 5,256
Since its first year and the initial dream of raising $1 million in a single day, Lee National Denim Day has now raised more than $75 million for the fight against breast cancer. This year, we are thrilled to have Christina Applegate, proud breast cancer survivor and star of Samantha Who? leading the charge tas our 2009 Ambassador o help raise millions to help fund the important work of the Women's Cancer Programs of EIF and her own foundation, Right Action for Women. So rally everyone you know -- your friends, family, congregation, sorority or sports team -- and join us in this amazing effort on Friday, October 2, 2009.
Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: One Day, One Cause, One Cure. That philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible.
It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked Lee to create Lee National Denim Day which has become one of the largest single-day fundraisers for breast cancer.
In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to participate by allowing employees to wear denim to work on Lee National Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple -- by convincing enough people to take one small step, together they could reach an incredible goal.
The response to the inaugural Lee National Denim Day program was astounding and set the stage for the impact this program would have in years to come.
Since its first year and the initial dream of raising $1 million in a single day, Lee National Denim Day has now raised more than $75 million for the fight against breast cancer. Rally your congregation, sports team or friends from around the country and join us on October 2, 2009.
Country: United States
Occupation: breast cancer research and advocacy
Companies: Lee Jeans, The Women's Cancer Pr...
Website: http://www.denimday.com
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Denim Day: Share Your Heart
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Denim Day Event *Sneak preview
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Dr. Dennis Slamon, UCLA School of Medicine
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The Importance of Early Detection
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Dr. C Kent Osborne, Baylor College of Medicine
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Lee Labs researcher, Dr. Nancy Davidson of the Vanderbilt-Ingram Cancer Center, ta...
no rating 1 year ago 130 views DenimDay no rating
Fran Visco Talks About Denim Day
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Fran Visco, President of the National Breast Cancer Coalition, talks about the sup...
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We Can Do Better
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[TRANSLATED] We Can Do Better
[TRANSLATED] We Can Do Better
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Tim Daly on NBC Today Show - 9/29/2008
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Tim Daly on NBC Today Show - 9/29/2008 - talking about Lee National Denim - the br...
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Mariska On The Today Show
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Mariska Hargitay is on the Today show to talk about October 5th, Lee National Deni...
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Mariska Hargitay on The Ellen Show
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Channel Comments (1)
fightbcforlife (1 year ago)
LOVE what this program does. I'll be wearing by jeans on 10/5! GOOD LUCK!!!