Doug McKenzie-Mohr

For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing, and his book, "Fostering Sustainable Behavior: An introduction to Community Based Social Marketing," has become requisite reading for those who deliver programs to promote sustainable behavior. He has delivered workshops internationally for over 40,000 environmental program managers. Dr. McKenzie-Mohr is also the author of the Fostering Sustainable Behavior website and listserv. The listserv links together over 6000 environmental planners.