CarlsonMarketingNZ's channel

We've asked one of our most well-travelled Kiwi's, Phil Keoghan, what he thinks of OneSmart. Take a look at what he has to say.

AA Smartfuel is the fuel discount rewards programme available FREE to all New Zealand motorists from Monday 7 November 2011.

http://www.aasmartfue...

Born This Way: The US Millennial Loyalty Survey. This report aims to present a comprehensive view of customer loyalty expectations among the next g...

Aimia is a global leader in loyalty management. Our unique capabilities include proven expertise in building proprietary loyalty strategies, launch...

Earn Real Rewards when you shop at particpating retailers.

Instead of earning points that take ages to add-up to anything meaningful - earn cents a...

Carlson Marketing has globally re-branded as Aimia. Find out about our new brand.

Mark Johnson, President & CEO of Loyalty 360, asks attendees of the Card Forum and Expo, held in Miami, Florida, April 27-29, 2011: "How will merch...

1to1 Media's Tom Hoffman speaks with Dave Capuano, Vice President of Marketing at Vovici, regarding steps that marketers can take to gauge the prog...

Our work in delivering loyalty programmes for Consumer Packaged Goods (CPG) for clients Coca-Cola, Pampers and Anchor. These are based on unique c...

See Shopkick's new shopping app for the iPhone in action. The app offers discounts and information to shoppers at Best Buy and Macy's.

shopkick at the CW Upfront presentation in NYC. From the New York Times:

http://www.nytimes.com/2011...

In c...

Sharing your offline experience directly with your online friends.

Renault made it possible. By bringing the world of Facebook into the real world...

We know that games have changed your life, and mobile means you can stay connected to the games you love. You're not alone. There's, like, a bajill...

Google Tech Talk

October 26, 2010

Presented by Gabe Zichermann.

ABSTRACT

Gamification is fundamentally rewriting the rules of engagement for pro...

(February 19, 2010) Rajat Paharia, founder and Chief Production Officer of Bunchball, discusses participation engines and the use of game dynamics ...

Doug Rozen (Carlson's SVP Mobile, Media and Interactive) presented Carlson Marketing's experiences in mobile marketing in client loyalty programmes...

Tristan Walker of Foursquare demos the "spend 5, save 5" Amex special at Cafe Crepe in Austin, Texas.

Tristan Walker of Foursquare demonstrates how to check in and unlock (load) the Amex special at Cafe Crepe in Austin, Texas.

Part 2 of our mobile marketing presentation at the American Chamber of Commerce in Auckland describes our method for mobile market segmentation and...

Part of 3 of our presentation o mobile marketing at the American Chamber of Commerce in Auckland in February 2011 covers our case studies with Amtr...

In the final part of his February talk at the American Chamber of Commerce in Auckland - Doug Rozen covers our client case studies in mobile market...

Our sister company in Groupe Aeroplan is Nectar in the UK. This loyalty programme has 17 million members and 22 billion rows of customer data down...

Douglas Rozen, senior vice president and global lead of creative, interactive, media and mobile at Carlson Marketing, gives his take on mobile mark...

SWAGG is a mobile app that lets you shop smarter using your mobile phone. Buy, send or swap mobile gift cards (SWAGG GIFTS) and organize your old s...

In the USA and Japan - Carlson Marketing operates Procter & Gamble's Gifts To Grow loyalty programme.

Incentive magazine editor-in-chief Vincent Alonzo caught up with industry professionals at the October, 2010 Motivation Show in Chicago to get thei...