In 2009, the Sundance Film Festival became the first major film festival to partner with Brita FilterForGood to reduce bottled water waste. Brita and Nalgene provided free FilterForGood reusable bottles that attendees could fill at Brita Hydration Stations.
Brita's partnership with the Sundance Film Festival has grown from 2009 to 2010! For this year's festival, Brita distributed 40,000 FilterForGood bottles to attendees, and partnered with Lady Antebellum and the Surfrider Foundation.
Partnering with NBC and "The Biggest Loser" is one of several steps Brita is taking to help spread the word about the importance of hydration for your health and reducing bottled water waste for the health of the planet.
The statements made and views represented on this website do not represent the views of NBC, NBC Studios, Inc. or The Biggest Loser, nor should this website be considered an endorsement by NBC, NBC Studios, Inc. or The Biggest Loser of the statements, information, advice or recommendations included herein.
The FilterForGood campaign is a movement to raise awareness of the simple changes everyone can make to live healthful, eco-friendly lives, like staying hydrated with filtered water and using a reusable bottle instead of bottled water. Check out our videos to discover other easy changes that will benefit you, the environment and your budget, and see how Brita's helping people across the country kick their bottled water habit.
Help us improve the environment one bottle at a time - pledge to reduce bottled water waste at http://filterforgood.com.
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The FilterForGood campaign is a movement to raise awareness of the simple changes everyone can make to live healthful, eco-friendly lives, like staying hydrated with filtered water and using a reusable bottle instead of bottled water. Check out ou...
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