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B.L.O is a musical genius waiting to be noticed. He is living proof that hard work, determination & fairplay can gain the respect of others & help get you a long way in life. Born Ronald Clifton Bullock, this Bronx, NY native grew up in music's most experimental era (the 80's) & was heavily influenced by what was going on with everything from pop to soft rock to soul & R&B. He became more interested into hip hop & rap after being influenced by hip hop themed movies such as Kid & Play's "House Party" & The Fat Boys' "DisOrderlies". Growing up as a typical kid in the hood, Ronald started rapping as a gimmick to impress the cute girl sitting next to him in his fourth grade class, making joke songs like the Steve Urkel song & the cartoon rap in an attempt to get her attention. He didn't really take it as a serious manner though. A year later as a fifth grader, he participated in his first performance at a Black History Month Assembly as he performed a Dr. Martin Luther King rap he wrote himself. After this performance he was sure that he was taking interest into making music but didn't know it was possible for kids as young as him to do it. A few months later, Kris Kross, a group consisting of two kids who was just 2 years older than Ronald, emerged onto the music scene & became the biggest hip hop act of the year. This is what drove Ronald into wanting to be a fulltime musician. After watching Kris Kross' success, Ronald attempted to build a rap crew consisting of his friends & set the goal for them to break into the business as a group, but this grew unsuccessful because none of the friends had the same passion towards accomplishing the goal as Ronald did & eventually this would show a few years later when Ronald would sign up his crew, then known as the Hip Hop Kidz, for a talent show & ended up performing solo due to the group's lack of seriousness. This eventually became a defining moment. Ronald, now going under the stage name of II Cold B.L.O went on to perform solo, unexpectedly rocking the crowd with the first verse of a song he wrote at the last minute, but even more unexpectedly forgetting the words to the second & last verse of the same song. The feeling of humiliation & shame set a now even more determined B.L.O off, his new goal was to avenge this bad experience by having a successful career in the music business. This was a new beginning for B.L.O; he would eventually kill off his rap crew, the Hip Hop Kidz, & create a record label to show how serious he was about his new goal. The label was called H.H.K Entertainment but was renamed Bomb Baby Unlimited, Bomb Baby after a deceased friend & first official artist on the record label (Purcell 'Baby Bomb' Young) & Unlimited because he did not want his company to be limited to just music & entertainment. As a side note, he was just 14 years old when he started this label. Over the time B.L.O has not only grown as a devastating mc, he also grew as a good business man with an innovative mind. He has gained respect from older underground artist because of his talent & appreciation for the true art form of hip hop, younger artist because of his work ethic and drive for accomplishment, fans who love the energy he brings as well as his wordplay and business execs that love his innovation & will to learn & improve. His talent speaks for itself; he is a great lyricist with amazing punch lines & clever wordplay (which is where the name comes from, B.L.O is an acronym for Bust Lyrics Outstanding) & has a broad versatility with style and subject manner. He is appealing to both mainstream and underground fans & has been called one of the best unsigned hip hop acts. B.L.O will definitely shine like the star he knows he can be. Stay tuned for his upcoming album 'Da Ghetto SupaStar' which will be re-released on Bomb Baby Unlimited.