The goal was to create a fun, attention-getting ambient experience on the streets of Chicago for Windex. At the same time,Draftfcb Chicago wanted to prove in a light-hearted way what so many Windex users have learned: Glass is so clean it's invisible. The solution was a guerilla effort utilizing Chicagos renowned Second City improvisational performers and Nothing. The result: thousands of consumers saw nothing and went away thinking only one thing: Glass so clean its invisible. This event was staged over a week during the busiest times of day on Chicagos Michigan Avenue.

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DDB South Africa chose to demonstrate the new Canon Powershots state of the art image stabilizer by using performing artists who have the uncanny ability to stand motionless for long periods of time. We strategically placed the human statues close to camera shops and chose high action scenarios that would usually be photographed.

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To raise awareness for the Weingart Homeless Center, LA-based creative agency David&Goliath took a non-traditional approach that made people imagine themselves homeless if only for a moment.

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A big collection of guerrilla marketing's campaigns in 2008. http://www.bloguerrilla.it

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BOLOGNA 8/12/2008 Nella notte della vigilia dell'Immacolata, lo street team bolognese del P.A.P.A. ha realizzato una gioiosa azione ambientalista nel cuore della città, installando sul selciato della Basilica di San Francesco un piccolo giardino artificiale in omaggio all'Altissimo, Parco Dio come recita la targa all'ingresso.

papa.bologna@gmail.com

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Video ufficiale delle carrozzine da neonato telecomandate che hanno simulato una candid camera rivelandosi poi come azione di street marketing per la Gazzetta dello Sport, dal 29 marzo 2008 in edicola in versione totalmente rinnovata.
L'azione è stata realizzata dall'agenzia G-com a Milano e Bologna sabato 29 marzo e a Roma domenica 30 marzo 2008.

Per maggiori informazioni:
www.g-com.it
www.gazzetta.it

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