I was given the challenge about 100 days ago to see if I could rank at the top of Google for the keyword: ash.

http://www.ashbuckles.com/ash-the-keyword-an-seo-challeng...

http://www.ashbuckles.com/ash-the-keyword-update-1.html

http://www.ashbuckles.com/ash-the-keyword-update-2.html

I took that challenge and here are the final results. (less info)