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Arianne Price blends a mixture of originality, reality, and innovative genius through her multimedia entertainment company Priceless Productions, creating and recreating positive images in the World of Arts and Culture. A Summa Cum Laude graduate of Clark Atlanta University, Price (President and CEO) will also change the way African Americans are being portrayed the media in general. That fire of change was ignited with the 2007 premier of her first theatrical production Twenty-1: The Age of Ultimate Change, a stage play/ film, written, produced, directed by and starring the young inspiring mogul. A mix of Tyler Perrys Madea series and Spike Lees popular culture classic "School Daze", "Twenty-1: The Age of Ultimate Change" is a groundbreaking, fresh, real, and comedic 21st century look at young Black collegiate life. Young people like their entertainment raw, direct and to the point. You cant get more in your face than a stage play. Theres a level of interaction and connectivity in theatre you wont find in any other medium. I wrote Twenty-1 with those strengths in mind. The young aspiring mogul states that she truly believes tough times dont last but tough people do. At those tough times in life she holds tightly to her faith and a foundational scripture, "If running with the footmen makes you tired; then how will you race with the horses?" Jeremiah 12:5.