Got a feeling the IBA, in its final years, stopped Wossy advertising lager because it was thought too likely to appeal to teenagers (certainly the Hofmeister Bear and the animated Heineken Christmas ads were dropped because children liked them). Of course, regulation is just as strong now - all those drinkaware disclaimers - but in a different way and from a different starting point.
Announcer is Jane Copland
Huddersfield1985 1 month ago
Got a feeling the IBA, in its final years, stopped Wossy advertising lager because it was thought too likely to appeal to teenagers (certainly the Hofmeister Bear and the animated Heineken Christmas ads were dropped because children liked them). Of course, regulation is just as strong now - all those drinkaware disclaimers - but in a different way and from a different starting point.
This is from Wednesday 18th May 1988.
RobinCarmody 2 years ago