Damn... she's giving away my secret! Today, there's always someone with a large TV with a complete set of
DVD's... People love to have you over to watch their shows with them. All you gotta do is lay back and be patient... which not a LOT of people would do. But I have the infinite patience of the immortal so I get away with it...
There are so many great examples of this concept in action- especially curious to see how this works for non-profits. Platforms like Kiva that allow anyone to become a money lender to 3rd world entrepreneurs.
Hawken, Lovins and Lovins talk a bit about this in the book "Natural Capitalism: Creating the Next Industrial Revolution", I don't remember their bibliography so I don't have any other references.
I can think of a few barriers to what you call collaborative consumption. One obvious one is 'old business' who still profit from material throughput, selling you things you don't really need. They may have the money and the clout to get in the way of CC. Another barrier is settlement patterns and
distance. If you live in a high-rise apartment, it's easier to use a shared laundromat, for example, than if you live in a low density suburb, simply because of the distance you have to travel to get your laundry done. Higher densities are more conducive to CC, and much of the post-WW2 development have trended towards low-density individualistic consumerism. As for your early example of the DVDs, well in the near future I expect you'd just buy and download media from the internet, and
you wouldn't be consuming tangible resources at all. Tying back to "old business", the computer gaming industry is actively discouraging the second-hand market by putting in DRM that eliminates the resell value of the games you buy, thus hindering CC. But on the other hand, there's also a trend towards the direct download model, for example Valve's Steam platform, where you don't buy or consume any tangible goods at all.
@sckchui Great comments. De materialization is a big part of Collaborative Consumption but the reality is there are a lot of consumer goods out there sitting idle. The opening example was to illustrate the power of the internet to overcome the 'coincidence of wants. ' I believe technology can help mop up the surplus of waste we have created over the past 50 or so years.
@sckchui@sckchui Yes, it is easier to build collaborative systems that reach critical mass in high density urban areas but we are now seeing examples start to emerge that are ideal for low density suburbs e.g. Relay Rides and Social Bicycles Please note swapping physical stuff is just one dimension of Collaborative Consumption - I think we are in the midst of a big shift away from hyper-individualism towards shared experiences in all shapes and sizes.
@sckchui Natural Capitalism is a great book - it focuses more on 'cradle to cradle' product design.
I disagree though on your big business point - there is enormous commercial potential to move from a units sold to units of usage model. Also, there are opportunities to build ancillary Collaborative Consumption services into traditional consumer models. For example, Zappos could have a shoe repair and shoe swapping platform - if done right, they reinforce brand loyalty.
One thought: the end-need of a BMW owner (for ex.) is not the journey per se; not moving comfortably from A to Z ... but social distinction and prestige.
@hiddenpersuader you can still get that by hiring a BMW and pretending your own it, if that is your thing. However, I think more and more people are beginning to see those who take more than their fair share and don't share what they've got as pricks. Sharing is cool. Owning a big fancy car is stupid. Do you want to mate with stupid people?
I got the link to this video on Twitter. I´m happy I checked it out, but sad to realise Mrs Botsman loves emerging technologies too much to quit her career and hit the big screens.
Boring!!
walcruiser 2 weeks ago
best TED so far! And I have watched some...
Jentedyret 6 months ago
We share yards, seeds, food, fruit,veg over here watch?v=PxO4JUaTzgA
hyperlocavore 1 year ago
Damn... she's giving away my secret! Today, there's always someone with a large TV with a complete set of
DVD's... People love to have you over to watch their shows with them. All you gotta do is lay back and be patient... which not a LOT of people would do. But I have the infinite patience of the immortal so I get away with it...
MrRobertGulabo 1 year ago
This has been flagged as spam show
Yeah, she's hot...but her idea is hotter, what makes her hotter then her idea, but never mind :P...
...i just wish i can live it the perfect sharing world :)...
TheCorruptedFiles 1 year ago
There are so many great examples of this concept in action- especially curious to see how this works for non-profits. Platforms like Kiva that allow anyone to become a money lender to 3rd world entrepreneurs.
iQuantumAustralia 1 year ago
Hawken, Lovins and Lovins talk a bit about this in the book "Natural Capitalism: Creating the Next Industrial Revolution", I don't remember their bibliography so I don't have any other references.
I can think of a few barriers to what you call collaborative consumption. One obvious one is 'old business' who still profit from material throughput, selling you things you don't really need. They may have the money and the clout to get in the way of CC. Another barrier is settlement patterns and
sckchui 1 year ago
@sckchui
distance. If you live in a high-rise apartment, it's easier to use a shared laundromat, for example, than if you live in a low density suburb, simply because of the distance you have to travel to get your laundry done. Higher densities are more conducive to CC, and much of the post-WW2 development have trended towards low-density individualistic consumerism. As for your early example of the DVDs, well in the near future I expect you'd just buy and download media from the internet, and
sckchui 1 year ago
@sckchui
you wouldn't be consuming tangible resources at all. Tying back to "old business", the computer gaming industry is actively discouraging the second-hand market by putting in DRM that eliminates the resell value of the games you buy, thus hindering CC. But on the other hand, there's also a trend towards the direct download model, for example Valve's Steam platform, where you don't buy or consume any tangible goods at all.
sckchui 1 year ago
@sckchui Great comments. De materialization is a big part of Collaborative Consumption but the reality is there are a lot of consumer goods out there sitting idle. The opening example was to illustrate the power of the internet to overcome the 'coincidence of wants. ' I believe technology can help mop up the surplus of waste we have created over the past 50 or so years.
rachelbotsman 1 year ago
@sckchui @sckchui Yes, it is easier to build collaborative systems that reach critical mass in high density urban areas but we are now seeing examples start to emerge that are ideal for low density suburbs e.g. Relay Rides and Social Bicycles Please note swapping physical stuff is just one dimension of Collaborative Consumption - I think we are in the midst of a big shift away from hyper-individualism towards shared experiences in all shapes and sizes.
rachelbotsman 1 year ago
@sckchui Natural Capitalism is a great book - it focuses more on 'cradle to cradle' product design.
I disagree though on your big business point - there is enormous commercial potential to move from a units sold to units of usage model. Also, there are opportunities to build ancillary Collaborative Consumption services into traditional consumer models. For example, Zappos could have a shoe repair and shoe swapping platform - if done right, they reinforce brand loyalty.
rachelbotsman 1 year ago
I love you Rachel Botsman!
themapplz 1 year ago 7
@themapplz I love Rachel too! :)
jdaviescoates 1 year ago
One thought: the end-need of a BMW owner (for ex.) is not the journey per se; not moving comfortably from A to Z ... but social distinction and prestige.
hiddenpersuader 1 year ago
@hiddenpersuader you can still get that by hiring a BMW and pretending your own it, if that is your thing. However, I think more and more people are beginning to see those who take more than their fair share and don't share what they've got as pricks. Sharing is cool. Owning a big fancy car is stupid. Do you want to mate with stupid people?
jdaviescoates 1 year ago 2
I got the link to this video on Twitter. I´m happy I checked it out, but sad to realise Mrs Botsman loves emerging technologies too much to quit her career and hit the big screens.
BraziliAna 1 year ago 3
Thanks Edward. Interested to hear viewers thoughts...Rachel
rachelbotsman 1 year ago
Well Done Rachel.
Nice
edwardharran 1 year ago